It's not about the g's. Not even about domains. It's about one upping the other guy as he who calls first is taken out of play.
It uses a trusty age old tool- the telephone. Earlier we blogged about local lawyer who is advertising a novel idea - "just dial star star LAW!"
Now here comes 561Lawyers.com. If you live in that are code it gets your immediate attention and they have a phone number and domain that match. easy to remember. All the domainer needed to do to develop was line up lawyers to take the leads and make a series of call-to-action direct TV spots than can run on Fox and CNN at remnant rates! Brilliant!