Frager Factor

Tuesday, December 16, 2014

w/Domain Alone Valued @ $630K, Shoes.com Sells to OnlineShoes.com

Brown Shoe Co. is selling off its founding e-commerce property to concentrate on growing other brands online.

Terms of the deal weren’t released by shoe manufacturer and retailer Brown Shoe but Bloomberg News reports that the shoes.com domain name itself "is worth $630,000, according to siteprice.org, based on search-engine visibility and traffic." OnlinesShoes.com was recently acquired by Canadian investor, Roger Hardy who seems to be buying up domains with businesses attached.

Brown Shoe sold $133.8 million online last year, according to Internet Retailer estimates. That’s up 3% from $129.9 million in 2012. And Onlineshoes.com sold $141 million online last year, according to Internet Retailer estimates, an increase of 8.7% from $129.7 million in 2012.

Hardy, who helped sell Canadian contact lens and eyewear online retailer Coastal Contacts in August used his investment company, Hardy Capital Corp., along with a small group of Canadian investors, to acquire Seattle-based OnlineShoes.com and ShoeMe.ca, an online footwear retailer headquartered in Vancouver. Bloomberg News reports that Hardy is projecting $315 million in combined sales in 2015 for the companies.

Shoe sites were the lynchpin for eCommerce and have been the fastest growing segments online. Years prior Amazon acquired Zappos for a billion dollars.

Another shoe domain, RunningShoes.com made history when itself for $770K. For full disclosure this author is owner of ShoeDepartment.com which is available for purchase through domain name sales.

Full Story At Source: Internet Retailer




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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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