A NamesCon take home not taught there. Howard Lefkowitz made quite an impression at Las Vegas. But what about las Vegas itself. What does it teach you about branding? Why do you feel emotionally connected and have always fond memories? Plus... another branding lesson in words and names: Wounded Warrior Project and Their Visual Hammer The problem with most marketing programs is that they are so focused on words that they too often overlook the power and importance of a visual.