Frager Factor

Monday, March 09, 2015

A Radio Shack by Any Other Name Actually Might Have Survived

A good lesson in naming to last. Al Ries wonders why management is so quick to change everything else about a company, when the name itself might be the problem btw, Hilco indisposing of Radio Shack's assets: "We are working with the Radio Shack Chapter 11 estate on disposition of their intellectual Property assets . . .

Trademarks
Customer Data
Domains
Patents
Franchise Network

Timetable is short.  Bids are due 3/17.  If you are interested please contact us immediately.  View opportunity here . . ."

http://www.hilcostreambank.com/assets/radioshack-assets-for-sale


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