Yes you heard that right. IBM goes slasher! IBM.BIZ and not right of the dot or left of the dot or subdomain or hashtag strategies.... but a .BIZ/ (slash) strategy as 1980s as IBM is. Losers! Check out these promos!
Ca' Ching Jeff Schneider (Contact Group) (Metal Tiger): IBM (.BIZ) Centerpiece of SXSW Strategy and Jimmy Kimmel Cross-Promotion