Frager Factor

Tuesday, March 24, 2015

How To Price Domain Names

Elliot's post about his challenges with setting minimum prices on Domain Name Sales reminded me of this brief snippet from Dan Ariel's TED talk with an eye-opening illustration on the psychological effects of options pricing. Here the Economist used a useless option to change our perceptions of value of their subscription offer. It's Sales psychology 101: The usefulness of useless options.


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