Frager Factor

Saturday, April 25, 2015

Berries (.com) Just Perfect For Mother's Day

$110M in revenue results from decades of names changes and smart domain acquisitions. 

 It all started in 1998 when ProFlowers applies a disruptive business model in the floral industry, partnering with FedEx to revolutionize the way Americans send and receive flowers. In 2002 The Provide Commerce era begins by changing our corporate identity and name from ProFlowers to Provide Commerce: Our goal is to be the marketplace for the freshest, highest-quality perishable goods delivered anywhere in the U.S. on any day the customer chooses. 

In 2002, ProFlowers is recognized as the seventh fastest-growing private company by Inc. magazine, with 10,783% sales growth over the past five years. Provide Commerce goes public and opens the stock market on December 17, 2003. 

In 2005,Provide Commerce is acquired by Liberty Media Corporation for $477 million. In June 2008, RedEnvelope joined the Provide Commerce family. RedEnvelope moved to our website platform in November with a new shopping cart feature and Shari’s Berries dips its 10-millionth berry. 

In November, 2013, Provide Commerce acquired Sincerely, a mobile app gifting company based in San Franciso and developed a new responsive website platform that presents the best experience, regardless of the device the customer uses. In June 2013, joined the Provide Commerce family   Prepare to be "wowed". 

As a premier gifting company delivering flowers, chocolates, gift baskets, and unique personalized gifts, Provide Commerce is more than just an e-commerce retailer. We strive to exceed our customers’ expectations and offer gift recipients something just as extraordinary. From gourmet, hand-dipped strawberries to unique, personalized merchandise, we deliver a “wow” experience to doorsteps across the country. 

Headquartered in San Diego, California, we offer a laid-back work atmosphere where collaboration and innovation reign supreme— and the capabilities are endless. By leveraging data and consumer insights, combined with creativity and ingenuity, Provide Commerce consistently anticipates and delivers what customers want next. Our robust technology platform, premium-quality products and top-notch customer service take the hassle out of gift-giving, while our vibrant team of talented folks put collaboration, passion and fun into, well, everything we do. 

Provide Commerce changed the way customers shopped for flowers when we created ProFlowers in 1998, bringing fresh flowers to customers from the field. Our disruptive innovation created an entirely new business model and value network for the floral industry. Since then, we have launched some of the finest gifting brands in the world, such as RedEnvelope, Shari's Berries, Cherry Moon Farms, and Personal Creations. 

Our innovative mindset has helped us bring better quality, style and some of the best guarantees in e-commerce  to each of our brands—all with an over-the-top customer experience for gift-givers and the people who matter to them most. Our story doesn't end there. Check out some of the company's highlights and learn more about everything we have to offer.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email