A short concise, memorable, easy to spell, recognize, pronounce and has meaning in the hearts and minds of a targeted demographic moniker is NOT a domain-— its an ad and a call to action. In political season where candidates will pay $100K for a 30 second spot, look at all the free time Reince gets and Marco gets (when the lowered third isn't obscured by a title or the dot in dot com. Wallpaper your domain behind you Marco. And Democrats —how much traffic did you sent to the .com every time this is behind you? Biggest loser: TedCruz.org.