The gTLD aftermarket is starting to pop with this the fifteenth major sale from NorthSound Names (crucial.link, Commercial.property (for $25,000) etc. proceeding it) and an interesting idea. In this case they created a brand for the product around an available domain- in this case the Jean label is XXX. Then they simply redirect the tagline Jeans.Sexy to Jeans.XXX. Brilliant and a hint of all the opportunity to come. Not necessarily for big companies who are married to their names and systems and uniforms and letterhead, but to the millions of upstarts whose names, ideas and products didn't exist even 24 hours ago. Congratulations, Frank!