Frager Factor

Tuesday, June 09, 2015

Monsanto Name Change: "A Skunk By Any Other Name, Smells The Same"

Can the world's most hated company simply change its name and all will be forgotten. It worked before. Poison.XYZ or Get.Cancer anyone? Seriously though they are name shopping now!





Monsanto Proposes to Change Its Name to Escape Its PR Woes

Documents released today by Syngenta include a letter from Monsanto CEO Hugh Grant to Syngenta, suggesting as a part of a corporate merger that, “We would also propose a new name for the combined company to reflect its unique global nature.”

“Monsanto wants to escape its ugly history by ditching its name,” said Gary Ruskin, co-director of U.S. Right to Know, a consumer group. “This shows how desperate Monsanto is to escape criticism: of its products, which raise environmental and health concerns, as well as concerns about corporate control of agriculture and our food system.”

In a 2014 Harris Poll gauging the reputations of major corporations, Monsanto’s “reputation quotient” ranked 58 out of 60 companies. In other words, it was the third most hated company measured.

“Monsanto is much like Philip Morris when it changed its name to Altria,” Ruskin said. “Monsanto wants us to forget about its old scandals like PCBs and Agent Orange, as well as the serious questions swirling around Roundup and GMOs.”

U.S. Right to Know is a new nonprofit food organization that investigates and reports on what food companies don’t want us to know. In January, U.S. Right to Know released a report, titled Seedy Business, on the agrichemical and food industries’ PR campaign to defend GMOs. For more information about U.S. Right to Know, please see our website at usrtk.org.



Source: Nation of Change

Share/Bookmark
About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email