Tuesday, July 21, 2015
It isn't every day Fast Company reported on the life after sale of a domain you owned.
But Elequa didn't name his company Future Media Architects for nothing. Take, for example, a DNS brokered sales we reported on last year VROOM.com (sold by FMA to AutoAmerica.com who since transferred it from Uniregistry to GoDaddy under privacy).
Nice short brandable with predisposed equity and meaning in the hearts and minds of these consumer targets. The "More Power To You" tagline is perfect to as those are meant to clarify the benefit of the brand. And provide a competitive advantage. To do that right, you need a strong brand to start with. As I've said it's not about traffic, cpc rates and frequency. Real-world domaining is the Estibot anti-Christ.
With Vroom, the used car market meets 2015: no showroom, no salesmen, free delivery. But what about the issue of trust? Fast Company Reports...