Facebook is revealing that 50 million small businesses now have pages. Three million of them are paid advertisers. This is a fascinating look at how advertising at the rate of just $100s a/day is driving tens of thousands of BUYERS into local businesses as small as a cupcake shop.
For almost a decade, small businesses have been asking people to "like" them on Facebook, a free way to connect with customers. But in 2012, Facebook introduced a new feature: companies could pay to put their posts onto more peoples' news feeds. First on “CBS This Morning,” the tech giant is revealing that 50 million small businesses now have pages on Facebook. Three million of them are paid advertisers, a 50 percent increase in just the past year.
Ben Tracy reports. WATCH