Frager Factor

Powerful Names = Profitable Results


What's In A Name? 
Only EVERYTHING.


Here on the Web, the most direct marketing medium ever invented, the right name is more important than ever. It can directly impact your image, instantly establish trust and credibility, and gain more recognition among all stakeholders.

The most effective names serve as that one element vital to the success of all direct marketing: a relevant and memorable call to action.

In other words, like the best 800 numbers, the best domain names tell the prospect in an easy-to-remember way what to do next, where to go for information, why to request a demo or when to place an order — which, of course, is right now.

PeopleSolutions.com has relevance to consumers, expressing the 1-800-style "I WANT" behavior the consumer is speaking, thinking or even typing.

At the same time you’re making sure your new domain name is relevant to customers, you need to consider how it will be viewed by search robots — the automated agents that travel the Web looking for relevant content. The results they generate can strengthen a company's online brand-building effort.

And keep this in mind: if the domain name is part of a specific marketing campaign, it doesn’t have to match your existing brand name — and you don’t have to rename a brand to make best use of it.

In fact, it works better than your-own-name.com which brings visitors to your front door, but doesn’t lead them directly to the offer or product they came looking for. Instead, a campaign-specific URL (Web address or domain name) can steer visitors to a unique landing page or site that either features campaign-related videos or messages, or logos that link back to your company’s primary site.

Finally, the clearer you can be, the better.


Discover how domain names are being applied to the advantage of fortune 500 Corporations worldwide

Bonus: From WSJ: What's driving the revolution and spending in Cloud Computing and software names?
For a way to invest in "cloud computing" without paying a stratospheric price, take a cue from Wall Street's newest tech enthusiast: Warren Buffett.

Mr. Buffett, who has long avoided computing stocks while favoring railroads, soft drinks and insurance, announced this week that his Berkshire Hathaway has amassed a $10.7 billion stake in International Business Machines, making it the second-largest shareholder.

Last year, the century-old tech giant announced a goal to boost yearly cloud-computing revenues by $3 billion by 2015, to $7 billion. That is a sliver relative to its current total revenues of $106 billion, but it is an important source of growth.

Cloud computing is a catch-all term for the shift of programs and data storage away from user machines and onto the Internet. Investors are enamored of the trend; the ISE index is up 277% over the past three years, versus 43% for the Standard & Poor's 500-stock index.
Social.com ($2.6 Million)


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