Frager Factor

Tuesday, February 18, 2020

ElectionGuard: Microsoft Secures Elections, But Not The Brand's Exact Match Domain

From Nurse Bots to Artificial Kidneys to Mobile MRI to Glass Flip Phones to Dangerous Domain Names to Service Horse... this is where you read about emerging technologies and future trends all of which need branding and names (and those coming later will have even a more urgent and expensive search)

ElectionGuard isn't designed to make voting machines safe from hackers. It's meant to make hacking them pointless.

As an early domain name investor, Mike O’Connor had by 1994 snatched up several choice online destinations, including,,,, and Some he sold over the years, but for the past 26 years O’Connor refused to auction perhaps the most sensitive domain in his stable — It is sensitive because years of testing shows whoever wields it would have access to an unending stream of passwords, email and other proprietary data belonging to hundreds of thousands of systems at major companies around the globe.

As in, it's easy to damage despite spiel

Medical City Dallas sees its endearing, automated medical assistant as another tool to combat the Texas nursing shortage.


Tuesday, February 11, 2020

Goodbye Colonoscopy (.com) & American EV Innovation You Haven't Heard About

Today: The Climate Pledge, Super Yachts, Bitcoin, Amazon prime, Electronic Vehicles, Instagram, Likes, Electric Delivery Vehicles, Electric Vehicle Maker Rivian

Adam Mosseri, chieftain of Instagram, wants to keep the platform a safe, special space. That means learning from the mistakes of its parent company: Facebook.


Saturday, February 08, 2020

'How to Write the Web Site That Sells'

Someone sent me this. Good advice. 

'How to Write the Web Site That Sells'

Your Web site has a single motive:

To 'ignite' your visitors to take action.

This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage/force/ask them to.

This will impact the 5 prime elements working together in any excellent Web site ã the mechanics, content, interactivity, design and optimization. Right now, let's focus on the mechanics of writing content that sells.

Here is a simple template for a Web site that sells which you can readily adapt to meet your needs. Use it as a jumping-off point for your income-generating Web presence.

You'll find it goes against the current vogue online for the single-page, long-scrolling salesletter on the home page leading to an order form. But think of it this way:

Your home page can be like an interesting magazine index, or magazine cover listing provocative headlines. You should offer enough compelling information here so that any visitor is forced to go deeper into your site. They've got to click through. They just can't hold themselves back.

A good home page should be a clear call to action. But it also can't go on for too long or you will put your visitors off. Go ahead and use different benefit subheadlines and link phrases that pull readers to your sales page. Start with...

I. The Benefit-Rich Headline

A strong, enticing headline is the single most important element of your Web marketing copy. It is the opening statement and first impression you make.

Because Web pages load from the top down, place your headline right at the top of the page so it can be read while the rest of the elements fall into place. If you have a lot of graphics that need to load, your headline should give your site visitors enough reason to wait.

Imagine your Web page is a blind date for every first-time visitor who comes to your site. Your headline MUST make the right first impression immediately, or new visitors will want nothing more than to click away as fast as they can.

Obviously your headline cannot be all things to all people (and you wouldn't want to date everyone either...), but it can and should speak directly to those people you most want to reach.

Your headline has these tasks: to ARREST the attention of your target market. To GRAB your reader by the collar so they have no choice but to read on.

If your target market is 'doctors', then use the word 'doctors' in your headline. There's a funny saying:

"Enough about you... let's hear about me."

That's your site visitor talking. These words tell you everything about how to craft your headline, and the more specific and targeted you make it, the better.

Your headline should serve as an ad for the rest of your Web copy, clearly delivering a 'distilled' version of what they are about to discover in the body of your text.

Did you know?

o  Only one out of five people get beyond the headline to read the rest of the Web page

o  You have 30 seconds or less to make a positive impression, or your site visitor will click away

o  The right wording in your headline can increase your sales conversion rate by 1700%

It's true! Studies show the right headline can increase response to an offer exponentially, which is a good reason to test different headlines until you find your 'killer'. Once you've got it, it's the key to your success. So spend the time to make your headline work. Here's how to find the right headline:

Tell your target audience the single most important benefit you are offering them.

That's it.

State a powerful benefit in your headline that clearly enhances THEIR LIVES, using power words such as: 'Discover'; 'Announcing'; 'Breakthrough'; 'Facts'; 'New'; 'Now'; 'Yes'; 'Sale' - all words that are active, grab the attention of prospects, and promise them something (the two words of most value to your customers are 'You', and 'Free').

Finally, keep in mind that your customer is never buying a product or service. They are actually buying a key benefit that will make their life better.

II. The Value Proposition for Your Customer

Immediately after your headline comes the opening salvo of text on the page - the value proposition. This 1-3 paragraph section is all about your target customer. Either it states their current situation, and 'ain't it awful', or it reveals a dream they have about what their life could become: 'If only...'

To write it, go back to the roots of the product or service you are offering. Why does it exist in today's world, and what good does it do your target customer? Ask yourself why you sell it, and perhaps why you got involved with it in the first place. Be idealistic. The proposition section of your home page sets up a kind of vacuum, which you are about to fill with...

III. The Benefits You Deliver

A benefit is anything that will make your customer's life better by using your product or service. This is the payoff, and the crucial section of your home page where you must deliver the goods. Take a good look at what you are promoting, and then...

Write down each and every benefit you can, with no thought about which is the most important. You'll order them later. Write down everything that can possibly do your customer some good. Everything.

After finishing this 'brain dump', go back and prioritize. Don't prioritize as you go, because that will inhibit you. List first, order second. (NOTE: consider using a powerful benefit as a text link leading to your sales letter.)

On your home page you will clearly state the top benefits you deliver, but you'll expand upon them in...

IV.  Your Benefit-Rich Sales Letter

The benefit-rich sales letter always closes the sale. It builds upon what you have promised to deliver on your home page, answers any objections or questions your readers may have and fully justifies the price you ask. On this page longer copy will outsell shorter copy, so make a complete sales pitch from start to finish.

Here are 10 key formatting tips that will keep your prospects reading so you can close the sale.

1.  Break the copy of your sales letter up into short copy paragraphs. A single-sentence paragraph can make a striking point.

2.  Use headlines and sub-headlines.

3.  Use bullets, numbers, and dashes (ã) to further break up copy, allowing plenty of white space to make reading your offer even easier on the eye.

4.  Use arrows (ã>), boxes, color or shading, graphics, indentations, bold lettering, CAPITAL LETTERS, italics, and punctuation!! Note: use a light touch here, rather than the 'HIT them over and over 'til they beg for mercy!' approach.

5.  Give customers premiums. Over-deliver on the offer that first interested your prospective customer any way you can. The goal is to give your customers far more perceived value than they actually pay for. Premiums can add tremendous value to your offer without substantially increasing your cost of delivery.

6.  Emphasize the word FREE wherever it applies.

7.  Use fast-loading graphics that actively support your message. Avoid generic clip-art 'success' graphics if you can.

8.  Provide testimonials. If you don't have them, give your product or service away and gather some immediately. It's a suspicious world, and you need other people to validate your offer.

9.  Urge 'Immediate Action'. State a time limit to your offer (note: many marketers offer their premiums only if prospective customers buy within a window of 3-14 days).

10. Make an iron-clad guarantee. Do what you can to over-deliver in this area, too - a guarantee that is better than your competitors offer is a powerful selling point.

Finally, here is the progression people actually follow when they read:

a. The Headline
b. Any Captions for Photos or Drawings
c. Any Large Text Subheads
d. The PS
e. Ordering Information and Price
f. (Finally!), the Actual Text itself

Which means, spend the time to buff and polish each of these elements for your target audience. The better you know these people and 'how badly they hurt', the more sales you will make.


Tuesday, February 04, 2020

What's Worse Than A Domain Name That Doesn't Pass The Radio Test?

Not only difficult to spell and pronounce (does it end in "y" or "i" two "b's" or one?), doesn't express what you make or sell and has no equity in the hearts and minds of people. But to do a direct response TV spot with a non-native voice over?


Wednesday, January 08, 2020

Billions Made On Shorting Cannabis Stocks

Today: Great Leaders Are Confident, Connected, Committed, and Courageous. Corporate Surveillance State Tracks Every Employees Moves

(especially the ones who say they need more followers in order to follow people. The reason their account is locked is because they’re already following FIVE THOUSAND people, likely in a very short amount of time). 

77k transactions in one day!

Follow a day in the life of our fictional American office worker as his company tracks what he does, where he goes and whom he meets


Tuesday, January 07, 2020

The Decade’s Big Market Winners With No Real Net Worth

Today: Amazon Created 200K New Jobs (for robots). The takeaway: Rapidly changing technology can make it difficult to determine which skills will be in demand in the future. Having a plan for your career and a group of advisers can help you chart the right course.

Number of Amazon warehouse robots:
2019: 200,000
2017: 100,000
2016:  45,000
2015:  30,000
2014:  15,000
2013:   1,000

What does it mean that some of the decade’s big market winners were companies with no real net worth?

There’s plenty of uncertainty these days about how to figure out what skills will be in demand in the future. Here’s how to stay relevant, no matter your job.

The new, private jet journeys are whirlwind treks across the globe, featuring destinations as varied as Easter Island, the Taj Mahal, and Saint Petersburg. 


Monday, December 30, 2019

Lessons From 2019 IPO Bust (One Now Worth .18 Cents) and... Teleportation Is Real

Today: Canopy, HEXO, and Tilray; Marijuana Drinks; 23-Old NYC Budget; Eyewear; IPO; Ride Hailing; Cannabis

Related: 60 Minutes - Luxottica. Do you know who makes your glasses?
Think RayBan and Chanel Sunglasses are still made of good quality? Watch the 60 Minutes piece on the optical industries empire, Luxottica. Revealing how Luxottica has cornered the industry buying up eyewear collections that use to be independent and converting them to mass produced glasses. Here is a list of Luxottica brands and retailers.

A health technology company focusing on early detection for eye diseases has the distinction of being the worst performing IPO of the year, with shares now worth just 18 cents.

Major pot producers and their beer partners have a full lineup of CBD drinks poised to hit store shelves.

How a 23-year-old making $172,000 in New York City spends his money

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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