Frager Factor

Sunday, February 17, 2019

Here's Where Domain Name Appraisals Fail...

Saw a commercial today with call-to-action domain: 

“Doers” is the actual descriptive word that four brands, Chevron (solo), Kleenex, and Advil and People magazine (in concert), use as advertising taglines. 

But only one can claim the call-to-action EMD, acquired by Chevron in 2015 as reported by The Domains.

But two more programs that play off that same basic conceit: noble doers doing stuff. “Doers” is the actual descriptive word that the four brands, Chevron (solo), Kleenex, and Advil and People magazine (in concert), have happened upon. 

I can only imagine the intellectual rigor applied to the production of such a catchy title: “Yeah, what makes these individuals so inspiring is that they’ve had hard lives but they still, like, DO stuff. We should call them… DOERS.”

Nonetheless, here are four Fortune 100 brands, all with the same slogan, and only one of them can have the exact match dot com. They probably paid multi-millions to an agency to come up with the tagline. So millions for the domain is pocket change. 

Otherwise wouldn't have much value for traffic or a search keyword.

That's why domain value can't be based on real estate industry metrics like price per square foot or comps.

Amazon acquired the startup and domain in February 2016. They rebranded as Chime and it appears that Media Options brokered its sale to another famous America domain investor, though now it's listed as registered to Chinese investor and parked at Uni (though it doesn't resolve). It also appears Amazon sold off the domain.

btw, No call-to-action on Kleenex spot:


Nursing Home Niche For Elderly Stoners Gives Unexpected Boost To Legalization Debates

Today: AI, Divyank Turakhia, Brand-Owned gTLDs, Pot, Marijuana, Seniors, .SAXO, Branding, Customer Centricity

All you have to do is add new skills faster than the robots can update themselves.

“The consumer is not a cookie, is not a device ID. The consumer is a person.” Well said, Arun! Earlier this year, we sat down with Arun Kumar from @ipgmediabrands to learn how to reverse engineer customer centricity.

VICE visited a nursing home that takes its residents on field trips to a local dispensary to see how some seniors are learning to love marijuana.

Cramer: “I still think that legalized weed is one of the great growth stories of our era,” he said Monday. “So, for those of you who want to speculate on the bull market for bud — hopefully at lower levels than where we are right now — I’ve got five predictions for the future of the marijuana industry.” Among them: seniors is the fastest growing niche.

Canopy Growth is rising after announcing a study to reveal the benefits of cannabis in long-term care of seniors. Then they bought a chain of nursing homes as stocks surges from $7 to $50 in the two years I've held it.

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.

Saxo Bank recently changed its website address - was this a good business decision?


Friday, February 15, 2019

The $800K, Worlds-Best, Weed Domain That Rick Schwartz Let Slip Away

Photo: Evan Horowitz
Today a talk of two Weed Domain Names. And what changes when you follow a 20-year plan!

The domain was originally registered by Bonnie Neubeck in 1994. In 1999 at the height of the dotcom boom, Eric MacIver purchased an option to buy the domain from Netback.

In August 1999, MacIver sold the domain at auction for US$823,666 to Venture Frogs, a startup incubator run by Tony Hsieh and Alfred Lin, best known for their involvement in LinkExchange and later Venture Frogs outbid Rick Schwartz who as the only other bidder running them up in a fierce battle late into the auction.

Venture Frogs sold the domain name to a private investor in June 2001, allowing Hsieh & Lin to focus on

In February 2016, comScore stated that was the sixth most popular health network receiving approximately 23 million visitors for the month, while Searchmetrics listed in the top 100 US websites for search visibility.

In April 2017, The Harris Poll listed as the Health Information Website Brand of the Year.

Now in 2019, with US legalization around the corner, has completely new potential no one was thinking about during that Great Domains auction 20 years earlier.

Then there is the world's second-best Weed main name:

Walgreens acquired in 2011 for an equity value of $429 million, which at the time represented a 102 percent premium over the company’s 30-day average closing stock price. But in 2016, Walgreens today announced that it will shut down, the Bellevue, Wash.-based distributor of drugs, vitamins, and beauty products that traces its roots to the early days of the e-commerce revolution. Together with, they simply redirected the name to

Jump to 2019 as the world is finally ready to embrace legal pot. In places where legal like LA, even Barney's wants to get in on the action. So it seems logically that there will ve a flurry of mergers and acquisitions leading to CVS and Walgreens becoming the biggest retailers of pot in future years.

That's where will earn back its losses. Beginning with locations in Washington and Colorado, Walgreens will launch a new "High Experience" retail store format. Each store will feature a special Weed Corner™, a dedicated space where consumers can attend education events and purchase everything they need for a cannabis-based lifestyle. 

The press release mentions such items as rolling papers, lighters, Doritos, Hacky Sacks, Funyons, and the Grateful Dead’s seminal 1970 album, “American Beauty.”


Tuesday, February 12, 2019

The Apothecarium: Branding For Cannabis Retail (Paying $118 Million For Company To Get Its Name)

Type-In Explorer Dead, Cannabis branding, domain names, Facebook ads, social media and experts Bill Hartzer, Kate Buckley and Jeff Bullas

A San Francisco-based chain of luxury dispensaries is ready to light up for a major expansion after being acquired for $118.4 million. But will the  merger retain the better of the two names?

The Apothecarium, one of the country's leading cannabis dispensaries, will be snapped up by TerrAscend in a deal that includes the chain's three Bay Area locations, a cultivation and edible manufacturing facility in Nevada, as well as edible product line Valhalla Confections. The Toronto-based biopharmaceutical and wellness company will pay $73.7 million in cash and TerrAscend voting shares worth about $44.7 million.

he North America legal cannabis market hit $12 billion in 2018, posting a 30 percent year-over-year growth, according to Statista data. The United States remains in the lead with a market valued at $10.4 billion. The cannabis market in Canada was valued at $1.6 billion.

The Apothecarium raked in more than $45 million in revenue last year among its four retail locations. Under TerrAscend, it is slated to open additional locations across the country as the Toronto company leverages the Apothecarium's head start in the accelerating cannabis market.

We believe the Apothecarium is the model for operational excellence and will set the tone for our U.S. cultivation and retail expansion."

The Royal College of Art is expanding its curriculum to include more science and technology. Expect other schools to do the same.

One of the world’s most prestigious design and art schools, the Royal College of Art in London, has announced a significant expansion and new plans to integrate science and technology deeper into its curriculum. That means that the storied school’s students won’t just be sketching and modeling–they’ll also be building robots and coding machine learning algorithms.

The college marked the announcement with a video created by RCA alum Ridley Scott, which looked inside the studios of other famed alumni, including Tracey Emin, David Hockney, and Thomas Heatherwick. The U.K. government has contributed $71 million to funding the strategic plan.

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

Illustration by Tyler Comrie; Photographs by Erin Dybedahl and Hannah Mentz, via Getty Images

Uber and Airbnb were part of an early generation of tech start-ups that quickly reached $1 billion in value. The up-and-coming generation is looking very different.

By Bill Hartzer

By Kate Buckley  – Principal, Buckley Media

The type-in helper is no more!
Microsoft calls it a compatibility solution, not a browser


Monday, February 11, 2019

Can Any Generic Word Be A Brandable Domain Name?

Maybe. But not with these.... ... Hair growth medication? ... Furniture Store ... UAE's Amazon


Thursday, February 07, 2019

==> Did you thank a customer today?

Today: Something for my friends who built a vision on their domain are now running big business.

If you want to be number one in customer service, you have to do a number of things that make you stand out from the crowd. Here are 7 ways that will put you on top.

1. Roll Out The Red Carpet For Everyone. 
If there's one thing people hate about poor service, it's getting treated differently from others. It makes them feel inferior and second-class. Gary Richter says you should roll out the red carpet for everyone, but particularly those who don't expect it. "I tell my employees, if we roll out the red carpet for a billionaire, they won't even notice. If we roll it out for millionaires, they expect it. If we roll it out for thousandaires, they appreciate it. And, if we roll out the red carpet for hundredaires, they'll tell everyone they know."

2. Take Time To Know Your Customers. 
The fast pace of modern living together with advances in technology have together put a non-human face on much of our customer service. If you can find a way to re-connect with your customers one-on-one, you'll strike a chord with your customers that will be like a streak of gold. Kathy Burns remembers a time when people took time to care and listen. "Some of you may remember, and others may have heard stories about, a time in life when the doctor would come to your home to check on you if you were ill. Or maybe you've heard about going down to your local pharmacy and having the owner greet you by name and ask how you're doing. Not only did they ask, but they really wanted to know the answer and they took the time to listen to what you had to say. That's customer service - taking the time to know your customers, really caring about how they feel, and wanting to go the extra mile to make sure they're happy."

3. Be Easy To Do Business With. 
One of the problems with modern businesses is that the systems we use to save time and money are often devised for the company's benefit and not the customers. As a result, the customer experience is frustrating and difficult. Tracey Lowrance says this needs to be reversed. "Customers expect single source service. Customers don't want to be transferred to every unit of your business to have their problems solved. They want to be able to do business with you with the slightest amount of discomfort. You must be easy to do business with."

4. Go Out Of Your Way To Make Sure They're Happy. 
One of the most important things your customers want from you is a guarantee that your product or service will work. So move heaven and earth to make sure it does. Bob Leduc suggests you shouldn't make people pay until they are fully happy. "Instead of offering a money back guarantee, a service business can provide a guarantee to solve the customer's problem. For example, a plumber can guarantee to come back without charge as often as necessary to stop the leak. A landscaper can replace without charge any plants that don't survive for at least 6 months. A sales consultant can continue working without charge until the promised sales results are achieved."

5. Notice What Customers See. 
A big part of what customers think about you comes from what they see and believe. Personal Selling Power noticed the following difference in two candy stores. "Although two competing candy stores had the same prices, neighborhood kids preferred one store to the other. When asked why, they said, "Because the person in the good store always gives us more candy. The girl in the other store takes candy away." True? Not really. In the good store the owner would always make sure to put a small amount of candy on the scale and then keep adding to it. In the bad store, the owner would pile a heaping amount of candy on the scale, and then take it off until it hit the right weight. The same amount of candy was sold, but perception is everything."

6. Work On Everything The Customer Experiences. 
The customer experience isn't just receiving the service or buying the goods. It's about all the other little bits and pieces in-between. Such as the manner of the receptionist, the state of the floors and tables, the attitude of other staff, the ease of parking, the tone of the notices, the smile or lack of it on the face of the checkout team. Be like the Mirage hotel in Las Vegas who have a slogan that says: "We spend 600 hours a week pampering the plants. Imagine what we'll do for our guests."

7. Believe In Customer Service From The Bottom Of Your Soul. 
To become a great service organization, you have to believe in customer service from the bottom of your soul. It has to be part of the way you work. Anita Roddick, founder of retail cosmetic franchise group Body Shop puts it like this: "I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated people decently, worked hard, spent honestly, saved honestly, gave honest value for money, put back more than they took out and told no lies. This business creed, sadly, seems long forgotten." 

If you take time to look, there are many examples of great customer service around you. Follow these 7 laws of unbeatable customer service and you'll join them.


Tuesday, February 05, 2019

Meth, Murder and The Coder

Today: Google Threatened by Domain Names, Marijuana, Medical Marijuana, Meth, Coders, Canopy Growth, Change

The study did not measure whether marijuana actually helped with chronic pain, but the top reported reason for use is aligned with marijuana research.

A Columbia University psychiatry professor talks about what he's learned from trying the drug himself and studying it over the years.

Smart entrepreneurs will realize that the current scale of disruption should not freak or destabilize.


Friday, February 01, 2019

How to Make a Million Dollars Selling Shoes on Amazon/Ebay - $5000 Haul on a Friday Night

Also today: How Domain Names Are Used For Ad Fraud, Facebook Fakery, Startups Without DotCom

How to Make a Million Dollars Selling Shoes on Amazon/Ebay - 
$5000 Haul on a Friday Night

Walmart, Samsung, Koch Industries and Hermes have built some of the biggest fortunes to ever be handed down between generations.

New study indicates increased use of .ai, .app, .tech, & more alternative homepage domain extensions

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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