Frager Factor

Monday, March 25, 2019

Flashback 2011: Mainstream Declares War on Domainers: .XXX Seen as Extortion and a "Porn Tax" For Non-Adult Businesses

How'd you do with XXX 8 years later?

Lots of news piled up over the weekend. Politics (covered in next post) and especially domains which seem to be making mainstream news more with reporters going to all the domain blogs to get their information. It's time for the industry to pay attention to what it publishes and what is not helpful to be widely known at this point in time.

Karl Jackson commenting on The Domains write: "The .XXX stuff will be primarily purchased for the defensive ownership of respective brands. Yeap you’ll see around 80% of purchases for that reason alone. Brian Wick added: "The beauty of .xxx is that virtually every .com (TM or generic) will buy .xxx – mostly for defensive purposes – like maybe 90% – but who cares why – that is a really really lot of money"

And there lies the problem where mainstream thinks its being extorted into having to maintain endless extensions just so that addicted domain gamblers can use names as sport. They are fed up and not going to take it any more.

In PC World, which calls this need to protest trademarks a "Porn tax" to mainstream they write, "Most businesses preregistering .XXX domain names are not in the adult porn industry, but want to make sure no porn businesses use their name."

Elequa sent me a piece about 400 companies, representing in excess of 10,000 brands that collectively spend over $250 billion in marketing, communications and advertising each year – the ANA- who argues that implementation of the ICANN program is economically unsupportable and is likely to cause irreparable harm and damage to its membership and the Internet business community in general.  At the same time, according to the ANA, the program contravenes the legal rights of brand owners and jeopardizes the safety of consumers.

They continue: "By introducing confusion into the marketplace and increasing the likelihood of cybersquatting and other malicious conduct, the ICANN top-level domain program diminishes the power of trademarks to serve as strong, accurate and reliable symbols of source and quality in the marketplace," says Bob Liodice, President and CEO, ANA.  "Brand confusion, dilution and other abuses also pose risks of cyber predator harms, consumer privacy violations, identity theft and cyber security breaches.  The decision to go forward with the program also violates sound public policy and contravenes ICANN's Code of Conduct and its undertakings with the United States Department of Commerce."

In another of a series of articles that have made it up to the Wall Streer Journal: "Will .xxx domain exploit names of companies?' argues "Often associated with porn, the letters “xxx” wouldn’t seem right next to Disney, as in Until now, Internet addresses generally have ended with .com, .net or .org. Approved in March, the newest web suffix — .xxx — may result in companies lining up to protect themselves. And Disney, Microsoft and Fox may feel they need to pay to keep .xxx, and the pornography associated with it, away from their valuable brands."

"That’s because there is a small window in which a company like Fox can buy up the rights to After that, someone else could buy that domain name and fill it with porn in an attempt to benefit from Fox’s trademark."

"The idea behind the new Internet domain is to establish an online red-light district. It’s the same concept as the shady part of town where it’s easy for someone to find strip clubs or pornography if they want it or avoid it if they don’t, only for the Internet."

The Toronto Star in yet another of the articles which puts all eyes on the domain world, "omain name disputes emerged as one of the first Internet legal issues in the mid-1990s as speculators recognized the value of domain names and the potential to resell them to the highest bidder. The growth of “cybersquatting” led to several unsuccessful attempts to establish a dispute resolution system. The CDRP initially included an exhaustive list of bad faith characteristics including registering a domain name with the intent to sell it to the trademark holder or registering multiple domain names that correspond to trademarks (a practice known as warehousing domains).

The exhaustive list was intended to guard against the ICANN experience where dispute panellists ventured well beyond clear cases of cybersquatting by creating their own categories of bad faith. Under the new CIRA policy, the bad faith list is now non-exhaustive, opening the door to more domain name dispute claims and increasing the risk of inconsistent decisions."

The American Banker argues, "New Domain Names Pose Opportunity and Challenge to Banks. But two issues that stand in the way. One that's been articulated by the American Bankers Association is the concern that whatever entity ends up controlling the .bank domain could either charge high fees to financial institutions wishing to protect their intellectual property or fail to securely operate such domains, damaging consumer confidence in the Internet channel. ABA and the Financial Services Roundtable are exploring whether to apply to become a registrar for ".bank."

"The other is that some banks will have a hard time taking advantage of their new domain-name liberty because of their klunky names, according to nomenclature specialist Naseem Javed, founder of New York-based ABC Namebank. "Of all the industries, our research shows that American bank names don't fit the proposed model of the gTLD because their name structures would disqualify them. If your name is Bank of Galveston or Bank of New York, it will not work with .bank. You cannot say .bankofgalveston. If you say BOG, it becomes .bog; that doesn't carry any place. The same goes for Bank of Commonwealth, Bank One, and Bank United." An egregious example he cites is The First Imperial Bank Depository of Commerce of the Commonwealth Dominion. More than 22 U.S. banks have names that begin with First, such as First American, First Capital, First Citizens, according to Javed. "American bank names are caught up in last century," he says. "We're living in the 21st century, with global interactions and online banking."

The new policy does, however, provide greater protection for registrants of generic domain names. These include generic words that may correspond to a trademark, but are widely used for many other purposes. Registrants will no longer be required to marshal evidence they have used the generic domain in order to claim a legitimate interest.


Saturday, March 23, 2019

Untold Domain Success: 12-Year Old W/ Idea, Hand Registers Domain, Builds to 140M Accounts, 5B Monthly Views & $160M Exit To Viacom

Rebecca Garcia was 12 years old when she bought her first domain name. She asked her dad for his credit card to purchase the address. He didn’t think she knew how to actually buy a site.

“When my parents saw the credit card bill and it had, like, XoAriesGirloX or something, they called the company and were like, ‘Yeah, we didn’t know our 12-year-old daughter could figure out how to buy a domain,’ and they returned it,” Garcia says.

"You Can Build aA Thing On The Computer And It Shows Up On The Screen”

Garcia’s first website was an extension of her “Neopets” account and survived despite her domain name being revoked by her parents. “Neopets,” a virtual pet game spread across an expansive website, was launched in 1999 by two independent developers, Donna and Adam Powell. A mix between “Tamagotchi” and “Pok√©mon,” taking care of pets was the basis of “Neopets‘” design, but the digital creatures were able to battle, too. Much of the game takes place inside a virtual world called Neopia, populated with themed lands for players to visit and explore.

‘Neopets’ just literally introduced me to the concept of, ‘you can build a thing on the computer and it shows up on the screen,'” Freeman says. “I had to be 12. I was really young.”

“It was an unlimited playground,” Garcia says. “There was a stock market where you could buy fake stocks; you could make digital money from there. You could open your own shop and sell items. “Neopets” had this separate world to connect on whatever hobbies you had. It was the idea that it was really an open playground and that you were, in a way, self-made.”

“Neopets” provided the overarching structure of play, but it was girls like Garcia who expanded the web game’s presence.

Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month. On 20 June 2005, Viacom bought Neopets, Inc. for US$160 million.

“Lost Memories Dot Net” is a film that captures the aesthetics of the era: Glossy, stylized graphics that harken back to the days of Geocities and Angelfire. The graphics were all over the place with regard to color and subject, but consistency is apparent when looking at images: hyper-saturated color palette, large hero images, punchy fonts, and liberal use of brushes and filters.

People assume all is dead there. Those sites, Tumblr and MySpace too, had a dumb business plan. Give free pages to youngsters and let them crowdsource content and build traffic from their friends. But these kids were smarter than the investors. They built businesses. Sold subscriptions. Merchandise. Used affiliate programs to earn revenue on referral traffic. All while Yahoo failed to understand how to monetize. 

Who can get into the mind of a kid and fill a void- a KID. You can't replace that passion with a Yahoo takeover.

Even when FOX bought MySpace I never understood the logic of bands making millions selling direct to consumer music, while FOX didn't even leverage the traffic and demographic targeting to advertise their movies. Why didn't FOX build Fandango on the MySpace platform with links on every page?

Garcia started her first business in “Neopets,” with virtual employees and everything.

Now a software developer and founder of CoderDojo NYC, an organization that teaches kids to code, Garcia started her first business in “Neopets,” with virtual employees and everything. The community eventually expanded past the bounds of the “Neopets” platform and began to spread elsewhere on the Internet, as explored in game designer Nina Freeman’s 2017 title “Lost Memories Dot Net.”

In 2016, Motherboard reported that the login data of 70 million Neopets accounts was stolen. It contained not only usernames and passwords but also email addresses, birth dates, IP addresses, and PINs. It turned out this information was being stored in plain text by Neopets and had first been retrieved in 2012; every single account created prior to that year was affected. Neopets responded by posting about the leak on their official Facebook page and sent emails out to all affected players telling them to change their passwords.

Neopets is consistently one of the "stickiest" sites for children's entertainment. Stickiness is a measure of the average amount of time spent on a website. By May 2005, a Neopets-affiliated video game producer cited about 35 million unique users, 11 million unique IP addresses per month, and 4 billion web page views per month. In February 2008, comScore ranked it as the stickiest kids entertainment site with the average user spending 2 hours and 45 minutes per month.

JumpStart acquired Neopets from Viacom in April 2014. On 6 March 2015, much of the Neopets Team remaining from Viacom were laid off. On July 3, 2017, Chinese company NetDragon acquired JumpStart.

There are thousands of untold domain success stories like this.

Read more on Variety


Friday, March 22, 2019

I Left My Wallet In San Francisco

Today: Coal jobs aren't coming back, but cannabis jobs are exploding. Plus... Amazon diet, Master of technology, Atlantic City, San Francisco, Cost of Living. 

The number of legal marijuana jobs in the U.S. now surpasses coal mining (52,000), textile manufacturing (112,000), and brewery workers (69,000).

• The average San Francisco home price is $1.15 million
• Average rent is $4,700/month
• It costs $650K-850K in land, labor and materials per unit of "affordable housing"
• The city has lost more than half of its African American population

Tech giants will overtake our homes–and once you’re locked into one ecosystem, you won’t be able to escape, says Amy Webb.


Thursday, March 21, 2019

Wisdom, Pot Stocks, Newest Unicorn Oh MY!

A few weeks ago we wrote about "The $800K, Worlds-Best, Weed Domain That Rick Schwartz Let Slip Away. And in today's news we learn that after all my opining, the best weed name is CVS.

Excluding one-time benefits and fair-value adjustments, these are the true marijuana standouts.

Manufacturer has to convince consumers and investigators that its planes are safe

Tracking NSO Group’s Pegasus Spyware to Operations in 45 Countries

A lawsuit seeking damages of more than $150 million charges Peloton with using unlicensed music in its video workouts

  • The suit says the fitness company is using more than 1,000 unlicensed songs
  • Artists whose work is involved include Rihanna, Justin Timberlake, Lady Gaga, Bruno Mars and Ed Sheeran 
  • Peloton says "We have partnered with each of the major music publishers, record labels and performing rights organization"


Tuesday, March 19, 2019

Can Your Domain Investment Return This Kind of Profit?

Our even BETTER recommendation (for private VIP clients only)

CGC 2019

Let's have a refresher on Canopy Growth Corporation. 

A $1,000 investment in Walmart in 1980 would be worth over $1.6 million today.

A $1,000 investment in Facebook after its May 18, 2012 IPO would be worth over $5,000 as of July 3, 2018.

A $1,000 investment in Netflix after its May 23, 2002 IPO would be worth around $326,000 now

A $1,000 investment in Apple after its December 12, 1980 IPO would be worth around $8 million today.

A $1,000 investment in Amazon after its May 15, 1997 IPO would be worth about $865,000 today.

An investment of $1,000 in Microsoft after its IPO on March 13, 1986 would be worth around $1.4 million today.

$1,000 invested in Berkshire Hathaway in 1980 would be worth over $970,000 today.

So is it possible to turn a $1000 into millions these days?

Enter Canopy Growth Corporation.

There is still time to get in one this now and turn a $1000 into a million if you have the patience to take a 5-10 year nap. 

The market is a no-brainer. We're not just talking stoners here, we're talking cures for diseases for which there was no hope before. Consider that one big pharma brand generates $70 billion year from a single pill.

We first recommended this here when it was $6 a share just about a year ago. Then we covered it again last December at $19 when Corona opted in. 

If you bought it the last time I recommended it at $40- it's now $46.40, so 1000K shares you'd have made 6K on 40K in a month.

You can't do this any more with domains. And there's only a few stocks in a lifetime that ever afford an opportunity like this at all.

There may never be another chance in your lifetime to REALLY accumulate the wealth that domains failed to deliver.

Here's why:

The U.S. legal marijuana market size was estimated at USD 7.06 billion in 2016 and is expected to grow at a CAGR of 24.9% from 2017 to 2025

Medical marijuana emerged as the largest marijuana type segment in 2016 and is estimated to be valued at USD 100.03 billion by 2025

By product type, marijuana buds segment was estimated to be dominant in 2016 with revenue share of 62.9% and is estimated to be valued at USD 82.9 billion by end of 2025

Some players operating in legal marijuana market are Canopy Growth Corporation, Aphria, Inc., Aurora Cannabis, Maricann Group, Inc., Tilray, The Cronos Group, Organigram Holdings, Inc, ABcann Medicinals, Inc., and Tikun Olam 

Grand View Research has segmented the global legal marijuana market on the basis of product type, application and region:

Marijuana Type Outlook 
Medical Marijuana
Recreational Marijuana

Product Type Outlook 

Medical Application Outlook 
Chronic Pain
Mental Disorders

Regional Outlook
North America
Asia Pacific
Latin America
Middle East & Africa

According to CNBC’s Jim Cramer, companies that don’t disrupt their own businesses “end up getting crushed by those who do.” He highlighted two companies, and , that are taking steps in the right direction.

Constellation Brands, which owns various spirits brands like Corona and Svedka Vodka, invested almost $4 billion in medical marijuana company . With the new investment, Constellation will have a 38 percent stake in Canopy Growth.

Cramer commended Constellation CEO Rob Sands for recognizing that “marijuana is going mainstream.” Canada, where Canopy Growth is based, is set to legalize recreational marijuana use this fall. “This is the future whether you like it or not,” the “Mad Money” host said.

Canopy Growth is the largest publicly-traded marijuana company. The stock is up almost 60 percent year to date. Last year it went up 1200%. $1000 investment increasing 1260% in a year

“Celebrate these companies that are willing to put their present business at risk in order to own the future,” Cramer concluded.

So get cracking!

**To request a sample copy or view summary of this report, click the link below:


Friday, March 08, 2019

Gems: The Opulence of Having Less

This post first appeared in my VIP newsletter- April 2014.

"Critical point of realization being 'running fast and working hard, 
while still staying in the same place'!"

Good Morning Folks, 

Today's essay from Marc Winn reminds me of the story of the Mexican Fisherman (with and without IPO). Ever read that? Does this refresh your memory..

"Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siestas with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos." 

==> The Opulence of Having Less by Marc Winn

Many people work long, hard hours to make more money - at the expense of spending time with family, getting a good night's sleep, or being healthy and relaxed. But there comes a time when striving, earning or acquiring money becomes counterproductive - and when having more money doesn't make us any happier!

Evidence suggests that the more money a person makes, the more their expectations and desires rise - and because they always want 'more', the happiness they crave is always out of reach. In the late 1990s, psychologist Michael Eysenck used the phrase 'hedonic treadmill' to compare the pursuit of happiness with running fast and working hard, while still staying in the same place. There is no increase in long-term happiness.

Since money doesn't buy happiness, why not free ourselves by making the most of what we have, and being happy now?

Know your 'minimum wealth' point and your happiness set-point: work out the minimum sum you need to earn and the minimum possessions you need to have, to be happy.

Time is money, and money can buy you time. Invest in either one, and you'll get more of the other. This way, you can create a more enjoyable and meaningful life. Decide how you will invest money to free up your time. Pay people to do things for you (especially dull or time-consuming things), then invest that now-'spare' time on the things you really want to do.

The trick is to invest in services that give you more time, and to own fewer assets that consume your time. The bigger your house and the more cars you have, the greater the likelihood that they prevent you from achieving your goals. They tie you down, and their acquisition, ownership and maintenance takes away time and money!

Look at the 'opportunity costs' of ownership. These are the sacrifices you make - the 'cost' of choosing one thing over another. Opportunity costs are not just financial, but include lost time, pleasure or other benefits. For example, the opportunity costs of owning a luxury car are: having the cash instead, and the benefits from spending that money on other things (a holiday or a day off each week to spend with your family). 

Then count the time and resources it takes to maintain your car - the garage and cleaning costs. It all becomes a burden, rather than a delight. There are better ways to live, and enjoy the good things in life - including luxuries.

There's no need to own things. You can rent or borrow almost anything these days. So, think about renting rather than buying. There is a short lifespan to enjoying new things, like the latest gadgets - the novelty soon wears off, and we become acclimatised and 'dull' to the appeal. So why not enjoy the benefits in the short term, without the long-term cost and upkeep? Keep changing the item or the experience, and keep the thrill and excitement fresh.

Get more happiness for your money by practising 'under-indulgence'. Savouring one, single chocolate can be more enjoyable than wolfing down a whole boxful. By denying yourself excess, you can better appreciate the finer things in life. Live in a small house, and rent a huge, luxury pad occasionally. Drive a simple car, and hire a top-of-the-range sports car sometimes, to really relish the experience. The cost is far, far less, yet the enjoyment is much greater. We can take such possessions for granted. Freeing up our cash instead of tying it to expensive assets means we can indulge in a wider range of luxuries and experiences!

If you want to spend money on yourself, you may find greater happiness in switching from buying material objects (TVs or cars) to buying experiences (trips and special events). Psychologists have proved that creating, and enjoying, memorable experiences is more satisfying than owning material possessions. Don't ignore your bucket list or delay taking action!

In fact, for increased happiness, you are better off buying for other people. People who spend money on others rather than themselves are happier, rewarded by sharing, and enriched with feelings of goodwill.

In fact, giving someone your time or experience can be more powerful, and your happiness greater. Experiencing some quality time and giving your undivided attention to someone can mean far more to them than a beautifully-wrapped gift. (Although birthdays, anniversaries and Christmas may be the exception to that rule!)

Now, spending quality time on what you enjoy - that's a luxury that has real value. Let's make it an essential! And if you haven't read the Mexican Fisherman story, now would be a good time to do so.

There is never a guarantee of tomorrow, so show the love now.


Thursday, March 07, 2019

The 4.0 Paradox

Today: AI, .IN, Domain Names. Ketamine, Esketamine, Depression, Career, Happiness

Most Americans say they would give up a more lucrative job for a more meaningful job that pays less in a heartbeat. But it’s a change that requires thought and careful planning—and doesn’t always go according to plan.

Experts believe that the OK for esketamine, a quick-acting nasal spray, is a pivotal moment in the history of mental health therapy.

 Deloitte’s research on how companies are investing in Industry 4.0 to enable digital transformation revealed paradoxes in several areas, including strategy, supply chain, talent, and investment.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email