Frager Factor

Friday, September 28, 2007

Google vs. Yahoo: Google doesn’t support ad industry, Yahoo does

Donna Bogatin: There is a world-class irony in the fact that 99% of the revenues of $122 billion market cap Google are derived from its advertising sales business model, while at the same time the company is proud that it doesn’t buy advertising itself.

Yahoo, on the other hand, practices what it preaches and not only sells advertising, it supports the ad industry by buying advertising.

OF: Donna missed this: Like Microsoft a lot of the advertising budget is spent on Google Adword buys.

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