Frager Factor

Friday, October 19, 2007

Marketers at ANA Give Top Honor to Apple

So Ad Age chose Nintendo as its Marketer of the Year, but the question at this year's annual Association of National Advertisers conference was who would become the inaugural marketer's marketer of the year? As it turned out the attendees bestowed the CMO Choice Award on Apple, although voting was also hot and heavy for the newly-Nobeled Al Gore and for Geico, famed for cavemen, lizards and insurance.

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