Frager Factor

Thursday, May 15, 2008

CBS to Buy,, and the best domain portfolio in the world

Ask Rick Schwartz and his forum members where I think the highest value and proper place is for domains. Not in corporate. Not on Madison Ave, but in Hollywood. And two of Rick's largest sales went to Hollywood as a case in point.

Now, CBS is making a bigger push on the Internet. The broadcast company said Thursday it would acquire CNet for $11.50 a share, or $1.8 billion, in a deal that will make CBS one of the top 10 Internet companies in the United States. The deal offers CNet shareholders a 44% premium to Wednesday’s closing price and comes as CBS has been struggling to gain traction with investors.

“There are very few opportunities to acquire a profitable, growing, well-managed Internet company like CNet Networks,” said CEO Les Moonves. “CBS stands for premium content and unparalleled reach, and CNet Networks will add a tremendous platform to extend our complementary entertainment, news, sports, music and information content to a whole new global audience.”

CNet shares rose 34% in early action Thursday, while CBS investors - so far unimpressed by Moonves’ big deal - sent their shares down 3%.

What they don't know is that with untapped sub-domain potential applied, will close the lid on the dotTV coffin by giving every audience member their own channel with the ONLY extension that matters. MySpace tenants will jump ship in droves.

Said Owen Frager, right here last May, "Notice CNET is right there behind IAC on that value list. CNET has sites and domains they haven't even fully launched/promoted yet along with fantastic content sites:,,,,,,,,, etc... I mean think about the example and wonder how many billions in subleases can be made from rather then TV after the dot."

The world's most successful and respected domain investor, Frank Schilling, added on his own blog "In my opinion, CNET's is half as valuable as the entire .TV namespace."

But an analyst wrote: "They also get a company who has sprawled its identity over so many different domains that I'm not sure they recognize themselves anymore, much less have the brand recognition they had back in the 90s."

Stay tuned. No wonder why CBS reads this blog daily. And why the moron who made that last statement doesn't.

from cnn fortune

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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