Frager Factor

Saturday, June 20, 2009

The Value of Strong Slogans/Taglines and Call to Action Domains

My friend and Madison Ave icon, Allen Kay, CEO of Korey Kay & Partners, creator of some of the most memorable slogans of our time, sends me this interesting reflection. He writes:

"I haven't done this for a while, and it changes from day to day, but I wanted to see how catchy "If you see something, say something" is in relation to other popular tag lines, different size budgets.

Once I regained consciousness...

"If you see something, say something." (shorthand: SS/SS)- about 106,000,000 mentions (had to check it a few times... always came up the same)

"Only you can prevent forest fires." (the darling of the AdCouncil) - about 11,500,00.

"A mind is a terrible thing to waste." - about 1,830,000.

"I can't believe I ate the whole thing." - about 1,180,000.

"Where's the beef." - about 1,420,000.

"Can you hear me now?" - about 50,500,000.

"It's the real thing." - about 94,100,00 (We even beat out Coke! With gazillion dollar budgets. That's amazing.)

What's more...

SS/SS (short hand for "If you see something, say something.") has about 285,000,000 related images.

This is ironic. A survey was conducted during the Reagan administration that found more people in the world knew the Coke slogan than the name of America's president.

Lesson to be learned: if you really want to be remembered, don't have a library named after you. Have a soda.

Guess that's the advice for the day."

Congratulations to Allen.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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