Frager Factor

Monday, December 20, 2010

Prevatt Buys Rights To ShopCity.com's Decatur and Harstelle Alabama Sites

Great news received today via ShopLocally.com:
Welcoming Alabama's Latest City Manager - Jeremiah Prevatt
Posted: 12/20/2010 by Kris Scheben-Edey

Please Welcome Jeremiah Prevatt, City Manager

We are pleased to announce that Jeremiah Prevatt, owner of Relevant Social Media, LLC, has purchased the rights to Decatur and Hartselle, Alabama, joining the ShopCity.com team as a local City Manager.

Jeremiah has big plans to promote the “Shop Local” message in his area through ShopDecaturFirst.com and ShopHartselleFirst.com.

Currently, Jeremiah is completing the ShopCity.com City Manager training program as he gets ready for an official launch in early 2011. In the meantime, he’s busy adding local content and business information to ShopDecaturFirst.com and ShopHartselleFirst.com, ensuring they’re extremely useful resources for businesses and consumers alike.

ShopCity.com is excited to work with Jeremiah as he invites his community to shop locally and provides them with a simple way to follow through.

A Look at Decatur and Hartselle

Decatur, known as “The River City”, is the largest city in Morgan County, Alabama with an approximate population of 56,000. Decatur is also the core city of the surrounding metropolitan area, which is home to over 150,000 residents.

Hartselle is the second largest city in Morgan County, with a population of over 12,000 locals. Both Decatur and Hartselle were founded with the development of the Alabama railroad in the 1870’s. The city of Hartselle takes its name from George Hartsell, who was one of the railroad owners.

More About Jeremiah

Eighteen years ago, Jeremiah and his family moved to Decatur, AL when he was only 10 years old. While growing up in the Decatur area, Jeremiah attended Austin High School and enrolled Calhoun College where he was a member of the FBLA (Future Business Leaders of America). With his love of cooking, he also joined the FHA (Future Homemakers of America).

In addition to his partnership with ShopCity.com, Jeremiah keeps busy running his marketing company, Relevant Social Marketing, LLC. He also manages his father’s flooring and cleaning company, which gives him valuable experience with local mom-and-pop businesses throughout the community.

Experience and the passion to support local businesses are incredible assets for the City Manager program. We are pleased to have Jeremiah Prevatt join our team at ShopCity.com, and look forward to spreading the “shop local” message together.

An Interview with the New City Manager

How did you get started in social media and marketing in general?

The main reason I started getting involved with marketing was through my experiences working for my father’s small business. I was blown away at the cost of some of his marketing ventures and it just struck a cord in me. I started to see the needs of all small businesses in our area and how hard it was for a business, struggling in today’s economy, to spread the word about their products/services.

Social media is one of the purest forms of TRUE marketing available today. It’s word of mouth marketing made easy. Sure, your business’s ROI (time is money, too) may take a while but the branding and loyalty that can be acquired through these sites is unmatchable.


In your opinion, what is the greatest benefit of social media for small businesses?

Relationships. It’s the thing that people used to be most concerned with in business but has sadly found itself backseat to other items of business such as Revenue, P&L scrutiny and Status. It is incredibly hard to get people to walk through your doors or call your phone, but when you put a small piece of your business right in the middle of a community of people, it becomes a lot easier. It’s a way to get people to talk about your business with the click of a button. It gives you a chance to continually communicate with current or potential customers without the intrusion of traditional marketing.


How did you find out about ShopCity.com?

A random Google search for a local “Shop First” campaign in the nearby community of Madison, AL. (Which ended up not being affiliated with ShopCity.com, but Madison, WI was!) I fell in love at first sight.


What about ShopCity.com and the local sites connected with you most?

The fact that they stole my idea! Well, maybe they came up with it first but I was literally in the process of creating a platform that would (eventually) resemble ShopCity.com’s platform. We had some of the same slogans and even some of the same images. Once I got the details on the City Manager program, I dumped what I was doing to join the team.


As the new City Manager for ShopDecturFirst.com and ShopHartselleFirst.com, what do you hope to accomplish in 2011 for Decatur and Hartselle?

A wake-up call. An “Oh, Yeah” moment. I want to help people realize what impact they could have on their own community by just changing a couple of spending habits. Almost everybody wants to see their community thrive but only the communities that act on that desire will see it happen. I want to see people save their own community.

If you could send a single message to everyone in Decatur and Hartselle, what would you say?

If you had the chance to slow or stop our communities from falling victim to the continued economic recession, would you take it? Would you change one little thing about you to prevent more budget cuts or closed businesses? ShopLocalFirst.


Last but not least – are you a coffee or tea drinker?

Unfortunately, I will probably gain some enemies by this response but I do not drink either one. The people of my community do not take highly to folks who don’t enjoy Southern Sweet Tea. Hopefully they will be able to see past that.


To learn more about Jeremiah's company or his ShopCity.com properties, please visit these links:

www.relevantsocialmarketing.com

www.shophartsellefirst.com

www.shopdecaturfirst.com




Share/Bookmark
About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email