Frager Factor

Thursday, May 17, 2012

UPDATED--- AAPL: The Ultimate Steve Jobs Betrayal

The Steve Jobs Betrayal: 
By Owen Frager. (Owen's is the most potent customer success story 
that Apple's never known about and should)

Once upon a time Steve Jobs compared humans to primates and predicted how a computer will affect our every day lives. 

He's a man that had a target and never took his eye off of it. 

Products that didn’t even exist a year ago… now lead the charge to thin-client access/computing architecture. 

You only need to go to an Apple store to see a company defying a recession because of the power of a brand- and a digital product making a human connection.

You may already know that in the final year of his life , Steve Jobs revealed a stunning betrayal and told his biographer, "I will spend my last dying breath... and every penny of Apple's $100 billion in the bank to right this wrong." 

What was it that made Jobs so irate and how will it make a few in-the-know investors some major profits over the coming months and years? 

I'm one of the few in the know because I worked on the project in stealth years ago. And I have actually shared it within the 8,000 pages of this blog search out the Apple and cloud tabs and you'll find it too.

More soon. (updated July 23, 3012 HERE)

Meanwhile see our forecast of why Apple will reach $1000 a share based on what analysts miss, and the insight and 24/7 hands-on power user customer who is also in the top tier of Global Enterprise Software marketing and strategy could know.

Click To Expand
I got its right HERE  @75....

HERE at $300  (though Mr. Schmidt has foiled some of the plans I laid out or hinted to there and shared with the world in an infographic HERE, but Steve did him one up)

Click to Read
Plus  with the mother of all acquisitions leading to the Facebook, Google and Cable destruction hinted HERE

Speaking of Steve Jobs.....

As we move into the final stretch of the year, leaders, entrepreneurs and business owners are looking for new and innovative ways to grow their brands. Who better to turn to than one of the most innovative leaders of our time-Apple CEO Steve Jobs? 

==> Steve Jobs Top Seven Principles of Sales Success

Through first-person interviews with Apple employees, experts, and analysts, as well as Steve Jobs' own words over the past thirty years, I discovered that there are 7 principles largely responsible for Jobs' breakthrough success.  

These are described in my new book, The Innovation Secrets of Steve Jobs, and they are principles that I will discuss in blog posts over the coming weeks.  Briefly, here are the principles that anyone can use to "think differently" about their service, product or brand.

==> Principle One: 
Do what you love. Steve Jobs once told a group of employees, "People with passion can change the world for the better."  Jobs has followed his heart his entire life and that passion, he says, has made all the difference.  It's very difficult to come up with new, creative, and novel ideas unless you are passionate about moving society forward.

==> Principle Two: 
Put a dent in the universe. Passion fuels the rocket, but vision directs the rocket to its ultimate destination. In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs' vision was to put a computer in the hands of everyday people.  In 1979, Jobs saw an early and crude graphical user interface being demonstrated at the Xerox research facility in Palo Alto, California.  He knew immediately that the technology would make computers appealing to "everyday people."  That technology eventually became The Macintosh, which changed everything about the way we interact with computers.  Xerox scientists didn't realize its potential because their "vision" was limited to making new copiers.  Two people can see the exactly the same thing, but perceive it differently based on their vision.

==> Principle Three: 
Start your brain. Steve Jobs once said "Creativity is connecting things."  Connecting things means seeking inspiration from other industries.  At various times, Jobs has found inspiration in a phone book, Zen meditation, visiting India, a food processor at Macy's, or The Four Seasons hotel chain.  Jobs doesn't "steal" ideas as much as he uses ideas from other industries to inspire his own creativity.

==> Principle Four: 
Sell dreams, not products. To Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.” How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds.

Principle Five - Seven Jump to Forbes

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email