Frager Factor

Monday, November 26, 2012

APPs, Unibrowsers To Take A Big Bite Out of Cyber Monday PPC Sales

#3- "The Best Way To Get Them To You Is To Go To Them"
Online Retailers Finally Embracing Thinking of Decade Old
Frager Primer
Turning Strategies like APPS To Domainer Loss
"Amazon will be close by all the time.Plus mobile devices—We've put out millions of downloads of apps, so prices can be compared on the spot" ~~ Amazon Spokesperson

I've watched my parking revenue decline after years of growth to its lowest point this year, and in a much bigger decline. So you have to wonder when analysts say CyberMonday sales will be up by 20%, where is the domainers share?

Well more than a decade after releasing my Domain  Primer predicting so, the hijacking of user intention through various marketing methods is working. Here is an evolution in the way customers shop, using mobile devices to compare prices.

On this Cyber Monday, one estimate predicts Internet sales will jump more than 20 percent over last year. This SHORT 3-minute CBS video is a must-see for any parking domineer contemplating development.
Here are the highlights of my 7-Step Recipe for 21st Century Marketing Success that we are now seeing used against parked pages in Cyber Monday campaigns.

  • People don’t buy brands. They join brands.
    Interactive marketing is about brand relevance and consumer involvement. So your challenge is to create a sense of identity or belonging. And fulfilling people’s expectations of what they will get in exchange for allowing you into their lives.
  • What’s currently relevant is constantly changing.
    Fortunately, the Web offers the unique ability to reach and bring together like-minded customers from all over the world.
  • You can market to one life or all.
    Any one prospect can be multiple customers: Business services decision-maker, luxury products consumer, grandparent, community leader. Green. Black. Gay.
  • You can change to be what your customers need.
    On the Web, you have the unprecedented opportunity to put on a different face to different communities or market segments.
  • Connecting people to each other connects them to you.
    On the Web, people search out and share marketing messages they fast forward through on TV. Combining traditional media with the power of the Web, you can turn transactions into relationships and transform your brand into something that people want to be a part of for the rest of their lives – and one generation to the next.
  • Money can be made without selling anything.
    The leadership position is still open on today’s most pressing issues. The socially responsible corporation, Web site or portal that creates a shared sense of common purpose will offer a legacy in providing everyone a place to record how the future is better for our having been here.
  • Digital is how it all happens.
    But digital marketing only delivers its promise when integrated into a larger marketing mix. It takes new thinking to take full advantage of the Internet’s potential.
    • Cross promotion that shares costs and extends budgets.
    • Redirection of advertising dollars to collaborative efforts that raise awareness and sales.
    • Ideas as themes, products, promotional vehicles and monetized resources.
The new model is collaboration, not competition.

The Frager Factor is a CBS affiliate.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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