Frager Factor

Thursday, November 29, 2012

iReporter In Running for Time Person of The Year, But Rick Schwartz Really Deserves It

Well, the pie is on the way for
Romney's special lunch.
The President is on a diet ;-)
One has to wonder if Mitt Romney's lunch at the White House today will include a slice of Minnie's Chocolate Pie.

It's because as truth spoke back to power in the movie "The Help", it was 'The Help" at a Romney fundraising where a waiter surreptitiously recorded Romney's 47% comment, shared it with the world, and effectively shitted on his chances to succeed.

It was 2006 when Time named "YOU" meaning you, me anyone as their person of that year. 

But this incident of citizen journalism, that happened a half decade later, is really an example of what they mean when they wrote: "Web 2.0 is a massive social experiment, and like any experiment worth trying, it could fail. There's no road map for how an organism that's not a bacterium lives and works together on this planet in numbers in excess of 6 billion. But 2006 gave us some ideas. This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. Go on. Tell us you're not just a little bit curious."

"The tool that makes this possible is the World Wide Web. Not the Web that Tim Berners-Lee hacked together (15 years ago, according to Wikipedia) as a way for scientists to share research. It's not even the over hyped dotcom Web of the late 1990s. The new Web is a very different thing. It's a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it's really a revolution."

Rick Schwartz and Alina Rusu Schwartz sharing
a Kodak moment captured by
Barbara Dillman Neu/Facebook
Said Rick Schwartz who ironically envisioned the iReporter a decade before Time did and sold to CNN, which since became a vessel for citizen journalism,"Today you hear the the term social media referring to a collection of constantly updating communication vehicles that create a dialog among people who are talking about topics of shared interest.

“They’re not only chatting,” “They’re also collaborating, organizing, making decisions and managing various efforts.”

"This is where the web is gong- this is where advertisers are going. Redirecting billions into what they call “Word of Mouth” marketing."

The introduction on Rick's first site:
"The Internet is the most powerful communication tool ever invented by man. At this site, possibly millions of past customers can share their experiences directly with each other and for the first time have the power to eliminate ALL outside forces. The day of feeling powerless is over. Corporate powers can no longer muzzle unsatisfied customers. 
This is the place to tell the whole world of YOUR experience and not have it filtered by the folks you are complaining about. 
This site is a meeting place for customers to share their experiences. Unsafe conditions? Inadequate precautions? Customers in peril? Service not rendered. 
You are free to speak your mind but we request that you keep your posts FACTUAL. Pros/cons and comments are also encouraged. Please refrain from "Unneeded" foul language. This board is uncensored so please do not abuse your right of free speech. Your post will have more impact if it is well thought out and contains your REAL name and your REAL email address.
If this site is used right it can be a lot more powerful than traditional methods."
I'm not sure Rick envisioned this  unmuzzling of the average Joe to be used to unseat his favorite candidate, but just for seeing the possibilities- envisioning the further and getting it so right, I say without Rick Schwartz citizen journalism wouldn't have gotten the lift it did, providing value to so many before the mainstream even caught on.

Remember….if you think you can't then you are right.
If you think you are also right." 
~~Rick Schwartz

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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