Frager Factor

Tuesday, December 04, 2012

Moron Alert: Dumb Naming Choice Sends Typo Traffic to Pope

Photo: Blog
What would you call a company that sells ad leads? AdLeads.Co? AdLeads.Me? NewCustomers.Com

Well how about, a name that's hard to spell, pronounce, remember, fails spell check and Siri and 411, has no relevance to what you make or do and is one type character away from the Pope's Twittter handle?

Yep that's what happens when you let cool agencies create names for you who have no hands on knowledge of why in the age of digital marketing, the name choice is the most important decision a startup can make. It can make or break you. is a liability for every proven reason, but bring in the Pope and you have a "Holy Mess."

Thee Vatican this morning unveiled Pope Benedict’s new Twitter handle - Pontifex. The twitter handle was chosen from dozens of other contenders to best showcase papal thoughts in 140 characters or less.

The Vatican said that the pope will start tweeting on Dec 12. ”The handle is a good one. It means ‘pope’ and it also means ‘bridge builder’,” said Greg Burke, senior media advisor to the Vatican.

Yes it is a great handle! Of course @pontifex is not to be confused with Pontiflex's twitter handle @pontiflex. This New York based start-up has been connecting businesses with people successfully via mobile apps. Not! (the confusion O mean)

Really? I think the Pope's got one up on you and Pontiflex (unless you quickly fix this branding mistake by acquiring a name you don't have to spend your life explaining HERE) is DOA and next year one company you will read about in TechCrunch's 'dead pool."

Compare to the brains behind LeadCO who bellied up to Maureen Sullivan's bar and paid $25 large for They will make it. The Pope's Nemesis will be less "blessed."


About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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