Frager Factor

Saturday, January 19, 2013

What Does Barry Diller Name A Sex Site When is Taken? Would You Believe Tinder?

Tinder is a simple dating app that anonymously finds out who likes your looks nearby. If you happen to think the other person is good looking too, it offers an intro. If not, the person never knows you weren't a fan. 

It's basically a new-age version of Hot or Not that also allows you to meet people.

You have to connect the app to your Facebook profile but don't worry, Tinder say it will never post anything to your wall.

Using Tinder feels more like a game than a dating app, and it's backed by Barry Diller's IAC, the parent company of Match and OKCupid. Try it out, Tinder is free an available for iPhone.

Diller has amassed a stable of independently owned and operated sites that seem like small family business. A big focus is on college and students and, ironically he has acquired several relevant "clean" names from the "naughty parts" name king, Rick Schwartz.

In the gay space, apps named Grindr and Scruff (that ladder acquired for $250K simply to truncate a longer name, from another name King Frank Schilling) have little relevance to what they sell- sex and dating- yet have become more popular than traditional sites.

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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