Frager Factor

Tuesday, April 16, 2013

Frank Schilling Sells Golden Gate Park (.com) Kauffman, Berkens, Schaffer, Royal Sizzle on the DNS Plaltform- Facebook a Threat?

Merlin Kauffman, Mike Berkens, Donna Schaffer and Warren Royal are killing it on the DNS Platform. (Schaffer) $50-100k USD  (Berkens)  $20k USD  (Berkens) $10EUR $20-50k USD $3-5k USD $5-10k USD $5-10k USD $5-10k USD (Schaffer) (Kauffman)  $3-5  $20-50K (Kauffman) $20-50K

In other news Facebook is ready to take a bite out of PPC and domains in general with video ads, reports ADAge. Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate -- if its asking price is met.

The social network still hasn't finalized the format of the video ads, but it's been shopping the product around to agencies, looking to lock down commitments for the first available slots in June or July, according to three executives briefed on the product.

While the format of the units isn't totally nailed down, it's widely assumed that they'll be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users' screens on the desktop version of Facebook, which Ad Age reported in December. (Facebook has also been at work on a way to make video ads stand out on mobile apps, though it's still unclear how it intends to accomplish this.)

Facebook Prepares to Bring Video Ads to News Feed, Aims for TV Dollars
But Will TV Ads Disrupt Social Experience?
In its own version of an upfront marketplace, Facebook is currently selling four daily summer "slots," each targeting a relatively large demographic: women over 30; women under 30; men over 30; and men over 30. The ads will be capped at 15 seconds and frequency capped to ensure that no user sees more than three per day, with an asking price of upwards of $1 million, according to one executive.

Assuming four daily advertisers will meet Facebook's asking price -- a big, and unlikely, if -- it would be earning more than $4 million per day from the ads

I sounded early warning as on Rick's old board about video ads, posturing that any domainer who is left with an all-text site by 2014 will lose big time. The web is a video medium, Not a Sears catalog.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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