Frager Factor

Wednesday, April 17, 2013

Glenn Beck "PPC Is Dead. I Will Reinvent Online Advertising" (I Thought Kevin Ham Was "Reinventing" But The Two Are Connected Through God (.com))

Read our Beck coverage HERE and HERE and HERE
"By 1994, Beck was suicidal, and imagined shooting himself to the music of Kurt Cobain. He credits Alcoholics Anonymous (AA) with helping him achieve sobriety. He said he stopped drinking alcohol and smoking cannabis in November 1994, the same month he attended his first AA meeting. Beck later said that he had gotten high every day for the previous 15 years, since the age of 16"

Note to Beck if you are reading this you may be interested in this recovery domain and that recovery domain

Via AdAge: Early domain investor and $32 Million a year broadcaster, Glenn Beck's Fox News one-hour show ended June 30, 2011,  and a new two-hour show began his television network, as reported by The Frager Factor first,  which started as a subscription-based internet TV network, TheBlaze TV, originally called GBTV, on September 12, 2011. Using a subscription model, it was estimated Beck is generating $40 million by The Wall Street Journal when subscriptions topped 300,000.  It says it has 300,000 people paying for a digital subscription, which costs either $9.95 per month or $99.95 per year. Its website got 132,000 unique video viewers in February and 831,000 video views, according to ComScore.

On September 12, 2012, TheBlaze TV announced that the Dish Network would begin carrying TheBlaze TV.Glenn Beck's fledgling cable network, TheBlaze, will test live commercials this week as part of an effort to keep viewers during breaks and counter ad-skipping via DVRs.

Glenn Beck's fledgling cable network, TheBlaze, will test live commercials this week as part of an effort to keep viewers during breaks and counter ad-skipping via DVRs.

Four live 90-second commercials will air during Mr. Beck's evening show each night starting Monday, to be followed by another test the week of April 29.

"We want to redefine advertising by bringing the ideas and concepts behind radio and original TV advertising to TV today," Mr. Beck said in an email. "Live, in-program advertising benefits our viewers by entertaining them, and benefits our advertisers by most effectively sharing stories of why their products and services are so beneficial."

Mr. Beck already reads ads live on TheBlaze, an approach that's common on the radio, and that inventory is sold out for the year, according to the company. The new tests will present live ads that more resemble TV commercials, with visual components that could include product demonstrations or employee interviews as well as the logo of the advertiser. Mr. Beck may or may not take part in the conversation, the company said. The network is working with the test's 10 advertisers -- which include Liberty Safe, and TV Guardian -- to develop their creative approaches.

TV networks have been experimenting with different forms of TV spots as it becomes harder to get viewers to watch commercials. The results episode of "American Idol" on Fox last week included a commercial break that accompanied ads with live camera feeds from the "Idol" stage, backstage and the audience. It seemed to be the first time the "double-box" format, which has been used during some sports broadcasts, appeared in an entertainment series.

TheBlaze has other ideas in the works to help "transform advertising," Mr. Beck said, including taking viewers behind the scenes as advertisers create their products in weekly mini-documentaries.

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