Frager Factor

Thursday, April 18, 2013

"Life" Might Eventually Name The Successor to the PC— Save To Life (.com) Could Be The Positioning Slogan To Clarify Benefit of the Brand

This domain has recently been listed in the marketplace at 
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Memorable, SaaS Cloud Storage Tagline Domain Name Available For Sale or Risk-Free Joint Venture.

Your domain name is critical to the foundation of your business – affecting your business name, your home on the web, and your email address.

According to Andrew Rosner,"Owning a premium domain gives a startup instant credibility and gets them one step closer (a big step) to getting serious fund raising." And I would add a "swifter acquisition."
A better quality online name will improve your response rates from marketing and advertising investments and could change your offline, real-life destiny.

According to Sam Shank: "Finding the right name is crucial – for word of mouth, customer recall and differentiating your brand from competitors in your respective market – but it can be difficult to find one that works and even harder to find one that is available."

"Choosing the right name can be the difference between launching a commodity product with thin margins (ex. compression undergarments) and creating an iconic, category-defining brand worth hundreds of millions of dollars (ex. Spanx)."

"Also, a great name essentially optimizes the efficiency of your marketing spend. For example, if you spend a million dollars in customer acquisition initiatives and your name improves the reach of that message by 10% due to word of mouth, then the value of your name is $100,000."

It could be the best marketing investment you ever make.

==> As brand names, not all domain names are created equal. 
Owning a domain that is short, easy to remember, and related directly to your business adds extra octane and a competitive advantage to your brand. 

Tech Crunch writes "Domain names are important, and some might even say that a premium, memorable domain name is priceless. It’s become increasingly difficult to argue against businesses scooping up those short, relevant, easy-to-remember domain names when they’re available. Doing so can give your business, customers, and search engines a simple and quick way to find your business, along with the bonuses of brand protection and a potential increase in traffic, not unlike prominent placement in the yellow pages or the local shopping mall for brick-and-mortars."

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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