Frager Factor

Wednesday, August 28, 2013

Heritage Auctions Is Ready To Do It The Right Way

“Heritage has over 800,000 client bidders who are seeking unique investment opportunities, and we feel domain names match up perfectly with their needs.”
By now you've heard about the new kid on the block. Another company trying to dip its foot into the murky waters of domain auctions.

This time it's going to be different I think. because the company is unlike any other that had tried this space before, a player from the Sotheby and Christies worlds, led by one of the industry's most reputable and successful figures.

And so Aron Meystedt is right guy in the right place at the right time to bring the world’s third largest auction house into the domain industry.  

Heritage Auctions in Dallas, Texas will hold a premium domain name auction event in November. Says Aron, “Heritage has over 800,000 client bidders who are seeking unique investment opportunities, and we feel domain names match up perfectly with their needs.”

Aron also shared, "That’s the goal – to get hold of the traditional investor and educate them on why domains are a home run as a store of value. We have 850,000 clients – so that’s a good start. PLUS, we are going to PR the event heavily. It has a lot of potential to bring the people we need to our industry. I just have to get it off the ground the right way."

"For this first auction, I am seeking names that I can sell to investor type buyers. LL and LLL domains and one word category names are preferred. We will be holding a premium domain name auction and event in November. It will run online for three weeks and it will culminate with a live auction and event in NY or Dallas (most likely NY for added press coverage)."

"I will be consigning 50-75 very good premium domains to sell to our investor base and end users. Our marketing and PR teams are amazing and this event will be promoted VERY well. Fees are 15% from the seller and 15% from the buyer."

I think the names that will sell are:
  • LL/LLL
  • NN/NNN
  • Geos
  • one word products / services etc
They have a large client base and great PR reach – so I am excited about Aron taking our domains to the mainstream buyers.

There will be the usual naysayers but I say just give them a shot. Sit back and observe for this first round.  Sign up for updates on buying and selling HERE

About Heritage
Heritage is third in line in the big leagues holding the relationships
with collectors and investors where 9-10 figure
headline-making, jaw-dropping sales are the norm rather than exception

Collecting valuable objects uniquely rewards owners with beauty, history, personal satisfaction, and much more. Unfortunately new collectors often overpay and become disillusioned, while inexperienced owners and heirs routinely receive too little when selling. For collecting to become a more credible and widespread vehicle for wealth creation, the playing field between experts and novices must be leveled.

At Heritage Auctions, we believe information can and should be available to all, transactions made more transparent, trading friction reduced and the learning curve made less steep and less expensive for new collectors and sellers. 

Heritage Auctions is the largest collectibles auctioneer and third largest auction house in the world. We are also the undisputed Internet leader in our field. Our 833,629 registered online bidder-members are a testament to the usefulness of our website, our reputation for professional business practices and our vast expertise in the field of art and collectibles. 

Heritage Auctions, established in 1976, offers a wide range of US & World Coins, Rare Currency, Fine & Decorative Art, Western Art, Illustration Art, Vintage Comic Books & Comic Art, Movie Posters, Entertainment & Music Memorabilia, Jewelry & Timepieces, Vintage & Couture Handbags, Sports Collectibles, Historical & Political Memorabilia, Rare Books & Manuscripts, American Indian Art, Air & Space Memorabilia, Civil War Memorabilia, Vintage & Contemporary Photography, Nature & Science Specimens, Fine and Rare Wine, and more. 

We give our customers unprecedented access to our services using the latest advancements in technology and by maintaining a strong presence in the collectibles community.

Our knowledgeable staff of over 100 experts and 300 additional service-oriented professionals, and our suite of services, help our customers develop the best collections possible.

We are always looking to acquire interesting items, whether through consignment or by outright purchase, and we spend or disburse millions of dollars every business day, on average, keeping our clients' demands satisfied

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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