Frager Factor

Thursday, September 19, 2013

FootLocker Says No To; YES to SIX02 (.com)

You see this logo on a billboard then what do you type in? MORONS!

FootLocker Inc. has a new e-commerce site for women—

The new site, which dubs itself “Your destination for fit, performance and style,” has scrolling images on its home page, YouTube videos, a wish list feature and live chat. It offers free shipping on all orders.

A Get Fit Guide leads a shopper through a set of products based on her preferred workout activity and body shape.

No one will type that in right zero verus "o"— in the unlikely event they should even remember it (and don't even get me started on SIRI) but this is the millennial generation in the decision chair and they want to be cool rather than act on smart and proven marketing strategies. If anything they should have bellied up to the bar for!

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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