Frager Factor

Tuesday, January 28, 2014

ca' CHING! dot Horse Because In China (largest domain web end user) It's The Year of The Horse!

Horse = Luxury in China
Insight depends on perspective. If you live in NYC you see how domains are used big time on transit ads. If you read Frank Schilling's success stories 68% are outside the US and mostly in China which is why his brokers speak all those languages. Know your end user. 

Know your prospect. Everything of importance has been seen by someone who didn't discover it. Don't laugh at what you don't know.

Then again where they eat horse, as in China, the name is as valuable as dot Steak.

Here's to those with a dog in the fight.

==> 6 China Luxury Trends to Watch in the Year of Horse
Frugality is the New Normal, and Brands Are Learning to Deal
The cooldown: not just a temporary thing

China is about to usher in the Year of the Horse, leaving behind the Year of the Snake -- a turning point for many luxury brands, and one they'd rather forget.

The government has pushed an anti-corruption campaign for public officials, cracking down on extravagant gift-giving, fancy banquets, high-end hotel stays and even over-the-top funerals. Watch companies and foreign liquor brands have suffered badly.

Mainland China's slowing growth fed into the dynamic, too. Luxury goods, not counting cars and liquor, were estimated to grow only about 2% in China in 2013, compared to 7% in 2012, Bain & Company said.

While the runup to Chinese New Year is traditionally a time of big spending, brands are prepared for more disappointments. Here's a look at some trends worth watching as the Year of the Horse opens on Jan. 31, and how luxury players are adapting.

Source: AdAge

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email