Frager Factor

Saturday, February 22, 2014

Share A Little Sunshine (.org) Invites You To Florida

Owing to the winter conditions, this spot makes Florida more attractive "snow bird" getaway then ever. Claims the .ORG website that redirects to, "By inviting family and friends to visit Florida, you'll create new memories and share your love for Florida. Think of yourself as a Maker of Memories and a Steward of Sunshine."

With all the cold weather around, including North Florida, this great video seemed very timely. 

A great spot but will the call-to-action with the .org click or backfire delivering traffic to the .COM. It will click because they own both but I can't see why the don't advertise the .com.

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