Frager Factor

Tuesday, June 10, 2014

Red Carpet Rolls Out as Morgan and Daina Linton's Star and Fortunes Rise As The Shoe Fits

Morgan, Daina and Mark via Morgan Linton Facebook
Daina and Morgan picked the RIGHT space at the RIGHT time. The way you shop online is about to be revolutionized. Former MIT researcher and UCLA PhD graduate Daina Linton is introducing Fashion Metric. 

 As reported by TheDomains,"Morgan and Daina Linton’s, which uses big data to enhance fit and sizing for men’s clothing, is one of 11 startups selected for the latest class of Techstars Austin. 

FashionMetric was founded in 2012 by Morgan and Daina and world famous entrepreneur Mark Cuban owns part of the company. Thanks to its next level fit technology, it's able to make sure every clothing purchase you make online is the right size. All your fears of returns and ordering something too small or too big are essentially erased. It's just like going into a store and trying something on. 

The way that it works is, the site will ask you a couple quick questions like, what brands fit you best, and the computer starts computing algorithms to find your best match. Kind of like a dating site, or even better, like having a personal tailor inside your computer. Stylists are also available to help you find the best gear for your budget. 

Buying clothes on line can be a time saver sure but sending them back because they don't fit, not so much. No. According to retailers more than 30% of clothing bought on the Internet is returned so now they're trying new technology to help us get the fit right.

According to ABC News: "Websites of like Nordstrom, Macy's and others use true fit. You create a profile telling it the brand and size of the clothes you already own and then when you're looking at other brands online it uses that fit information to help you pick the right size. I love these jeans.

True fit isn't the only company doing this. A totally separate company viewed true & Co does it for bras, plus a cosmo quiz of sorts. Where they are tight.

How your girls hang top or bottom heavy. Out to the edges or lopsided. Of the five bras, four fit.

Not bad. And then Levi's as hair curve I. D.

That asks you to identify the shape of your hip, tummy and backside. Am I slight curve or a demi curve? I don't know."

Of course our friends Morgan and Daina and their famous Shark Tank backer Mark Cuban have a better fit in store too. (hey that would make a great tagline: Better Fit. In Store). They're going to kill with licensing. I'm glad they are taking it that route. Soon I'll be able to go into a store and have my Fashion Metric profile ready to go. 

Said Morgan: "Fantastic meeting and brainstorming session with Mark today in Dallas - exciting times ahead at FashionMetric!

It may sound a little far-fetched and even too good to be true, but according to Men's Journal, Mark Cuban is backing it. And he isn’t a billionaire because he made bad bets. All his picks are usually winners and that’s why the man is flying private jets and owns the Dallas Mavericks. If he thinks it’s the next big thing, it doesn’t hurt to try it. Who knows maybe this will lead to everyone relying on online shopping.

Hopefully Morgan will get to participate in more PR as this Good Morning America piece that aired this week "Technology Helps Online Shoppers Get a Better Fit: Online retailers compete to find the best ways to help consumers have the best shopping experience."  Have a look:

ABC US News | ABC Celebrity News

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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