Frager Factor

Saturday, July 19, 2014

And The Biggest Beneficiary of the Go Daddy Super Bowl Spend is…..

Not you, the investors whose hard-earned cash built the company and Parson's fortunes from the ground up with your pigeon speculations (like those street fairs where you put the dollar down to win the prize and they spin the wheel and no one wins and they take a broom and sweep all the money left onto the table into their pockets).

Do they try to upsell your listings? No they want to sell websites and email and business cards.

So who benefits from the advertising?

Josh Gad that's who.


You know that nerd that blonde bombshell Bar Refaeli made out with in the mot infamous of spots. We blogged about it HERE.

Said GoDaddy-- It’s all the name of hyping a web site,  “There’s the sexy side [of the company] represented by Bar Refaeli, and the smart side that creates a killer website for your small business, represented by Walter. 

Together, they’re perfect,” the commercial insists.

And since the commercial aired Josh's star has risen.

Josh Gad is an actor and writer, known for Frozen (2013), Love & Other Drugs (2010) and 21 (2008). He has been married to Ida Darvish since 2008. They have two children. Pre-Go Daddy, he was nominated for a 2011 Tony Award for Best Performance by a Leading Actor in a Musical for his portrayal of Elder Cunningham in "The Book of Mormon.".

His father was born in Afghanistan, to an Afghan Jewish family. His mother, who is originally from New York, is of Ashkenazi Jewish background.

And you can see him at his finest in a movie I saw today that I highly recommend Wish I Was Here, which is interesting in that its domain is and it was funded on Kickstarter.

The spots helped accelerate Josh's rise to stardom and the real star Rafaeli could have well have been a cardboard sign for the lack of attention it brought HER career. And of course, it helped plant GoDaddy's brand subliminally in the minds of the next wave of suckers aka. IPO… 

Meanwhile not even a blimp in the uptick of aftermarket sales or even public awareness that there is an aftermarket as a better alternative to a gTLD.

Like the domain game, most amusement park games are rigged, to one degree or another, to prevent customers from winning prizes. Parks always claim they don't, of course, and even with the rigging, some customers still manage to win prizes through determination or, more likely, dumb luck. 

The house ALWAYS wins!

Oh well. Maybe next year.

Or maybe not. Seems Go Daddy and the G's have cut their nose to spite their throats. So many options today that lost business is forcing Go Daddy to get on i's knees and beg for the privilege of selling you a dot COM for $2.99. It's all in the hopes of selling you a website to put that domain on as they are now in the development business first and naming is just click bait.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email