Frager Factor

Tuesday, July 15, 2014

Barry Diller's IAC Buys How About We (.com); Now Controls 28% of Dating Sites

"On HowAboutWe Dating, singles post date ideas by finishing the phrase “How about we…,” with a date they’d like to go on. By using the date as a starting point, we provide a simple and intuitive way to meet new people in the real world."

Barry Diller's IAC Buys HowAboutWe, Adding to Tinder, Match and OKCupid

IAC/InterActiveCorp, the internet holding company controlled by billionaire Barry Diller, has acquired the dating and media assets of This Life Inc.'s HowAboutWe service, which suggests things to do on romantic outings.

IAC, which already runs dating sites such as and OKCupid within its Match Group business, is seeking to keep its edge in online dating, where it's the market-share leader with about 28%, according to researcher IBISWorld. Earlier this year, redesigned its mobile application so it imitates the popular swiping feature of Tinder, another dating company that IAC controls.

In December, Diller's company said it planned to turn Match Group into a separate business, setting the stage for a potential spinoff. The division, which also includes fitness app DailyBurn and education tool, last year generated sales of $788 million, about a quarter of IAC's revenue.

~ Bloomberg News ~

HowAboutWe was founded in 2010 to help people fall in love and stay in love.

Since then, we’ve successfully launched a suite of best-in-class products, apps and media properties, including HowAboutWe Dating and HowAboutWe Media network.

Headquartered in Brooklyn, HowAboutWe Dating also fuels an extensive network of white-label dating sites, through partnerships with more than 50 top-tier publishers such as AARP, ELLE, New York Magazine and Village Voice Media. Through this unique partnership model, we’re able to dramatically expand our reach by bringing together a diverse community of singles under the unified goal of helping people connect offline and on great dates.


About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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