Frager Factor

Friday, September 26, 2014

ING is Now Voya: "Changing The Way You Think About Retirement"

Sorry guys bad rebranding. Neither the names ING nor Voya make me think about retirement.

Claims the spot “Metamorphosis of a dollar bill-patterned caterpillar into an “Orange Money” butterfly, signifying the transformation from ING U.S. to Voya Financial. Orange Money represents the money that needs to be set aside today in order to prepare for one’s retirement goals.

This is what happens when you pick any name off he shelf at your local brand bucket.

Have a look:

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