Frager Factor

Tuesday, September 02, 2014

JTV (.com) "Everyone Waits for Black Friday and Cyber Monday But All Mondays and Fridays Move The Needle"

Tweets Frank Schilling, "Happy Labor Day! Only 113 shopping days till .Christmas :-)"

As .Christmas and .Black Friday have launched, "During the 2013 holiday season, online and broadcast-based retailer Jewelry Television discovered a new way to drive revenue via e-mail

Like many retailers it had always sent extra promotional e-mails targeting major holiday shopping days, particularly Black Friday and Cyber Monday, says Craig Shields, vice president of e-commerce. But last year the retailer tested similar promotional e-mails on other days between Thanksgiving and Christmas, like a non-hyped Wednesday in December, and found that e-mail could generate a significant revenue bump on any of day if the message was well-crafted and well-timed, he says."

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