Frager Factor

Monday, June 15, 2015

Changing of the Guard at Fox & TrueX Opens A Wide Door For Dot TV

“The real killer app in digital is actually TV,” he said at the conference"

I've predicted it for 15 years: The Direct-to-Domain streaming programming that makes every domain name a broadcast station is here. I envisioned every IP title having its own dotCOM domain making it easy for search and monetization for perpetuity (sort of like Seinfeld residuals without all the middlemen). 

But that was before APPS. I saw Tv fading into the sunset and thus discouraged a future for dotTv once Hollywood shunned it.

I never consider TV as an APP and thus, dotTV becomes Murdoch's ace with 21th Century Fox breathing new life into the virtually forgotten, once trumped as killer, extension.

Here's why.

The biggest news of the century in broadcasting, film and print, is the News Corp succession of Rupert Murdock to his two sons.

Realizing his desire to keep his family firmly in control of the media empire he built, billionaire mogul Rupert Murdoch, 84, is elevating his sons – James and Lachlan – to take over his treasured film and TV businesses.

James Murdoch, 42, will be promoted to CEO from his current job as co-COO of Twenty-First Century Fox, according to a person familiar with the matter. The person requested anonymity given that the move still requires formal board approval. The succession plan will be on the agenda at the company's next board meeting, the person said.

Twenty-First Century Fox owns the TV network and film studio that bear parts of its name, as well as the nation's No. 1 cable news channel.

Lachlan Murdoch, 43, will be promoted from the post of non-executive chairman to executive co-chairman, giving him the official nod to be intimately involved in the day-to-day operations with his younger brother. Rupert Murdoch will stay on as executive chairman, meaning he will still oversee all pressing matters of the company. Co-COO Chase Carey will step down from that role and become an adviser until his contract expires in the middle of 2016.

According to the New York Times....
"Soon after James Murdoch moved back to New York from London a few years ago, a friend introduced him to a young tech entrepreneur named Joe Marchese. 
Mr. Murdoch, a son of Rupert Murdoch, was in line to ascend to the top of his father’s media empire and was curious to learn more about the fast-growing digital side of the business. Mr. Marchese was the co-founder of a small start-up called TrueX, an advertising technology company that replaced a slate of standard advertisements or video commercials — on the web, mobile and digital TV — with one interactive ad. 
The two started to meet nearly every month to talk about the future of the industry, and Mr. Murdoch later joined the board of the start-up. Earlier this year, 21st Century Fox, a Rupert Murdoch company, closed a deal valued at about $200 million to acquire TrueX and named Mr. Marchese, 33, a president of its Fox Networks Group."
But here's the kicker. "With the proliferation of digital screens and streaming outlets, Mr. Murdoch has said that the value of great television shows and films will soar. “The real killer app in digital is actually TV,” he said at the conference in December. “There’s a huge amount of demand for high-quality, scripted entertainment and sports. And that’s really what we focus our investments a lot on, not just here but everywhere around the world.”

From the archives:

Additional Sources: USA Today

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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