Frager Factor

Tuesday, June 23, 2015

Georgia-Pacific Launches Dark For Dinner (.com)

I was just listening to Ali Zandi on DomainSherpa opine about the value of these slogan domains. They are the ultimate call-to-actions and they are selling like hot cakes (although most companies, and me too on their behalf, are still able to hand register whatever they think of).

Dixie®, a Georgia-Pacific brand and the leader in disposable tableware and other conveniences for busy families, today announced the creation of a social movement called “Dark for Dinner.” The movement, which launches on June 14 and will take place every Sunday for six weeks, is designed to encourage families to focus on the present and to “Be More Here.”

What will you learn at a dinner without devices? Go #DarkForDinner every Sunday, starting June 14, and find out. Learn more at

Note: someone egged on the day the campaign launched.

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