Frager Factor

Monday, February 08, 2016

Be A Fly On The Wall: Inside Apple's re Launch Branding - Steve Jobs on "Think Different"

Ever wonder why some domain brands like .CO, .Club and .XYZ have wider wings? 

It's all about branding and marketing. A brand is more than just a name or a logo on a page. it's the feeling that is evoked at every touchpoint. Like .CO and .XZY cool and .Club exclusive- "I belong".

To take you inside the process, I found a rare video that an employee shot this incredible Internal Meeting Sept. 23, 1997. Here, Steve Jobs in shorts, relaxed, during internal meeting with Apple executives and managers, just a few weeks after his return to Apple, speaks briefly about planned changes in company (pipeline, products, distribution changes) and then presents first informations about planned "Think Different" campaign, now legendary and iconic... Samples of TV commercial, outdoor, posters, and press ads.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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