Frager Factor

Sunday, May 27, 2018

Reasons to buy a GREAT domain, and a Litmus Test To Avoid Buying A Bad One

Recently there's been debate about whether Domaining as a profession is dead, and why many of the domain blogs have moved on and those remaining offer little value. 

I stopped covering domains because it was a thankless job. A lot of work and a very small market size. But there are 11,000 articles on this blog about domains, many that still get traffic daily from Google. I'll be talking more about this this week. Meanwhile, here is an example of one post from September 2006. This was 12 years ago!!

To have their success, observe the Reasons to buy a GREAT domain and a Litmus Test To Avoid Buying A Bad One. by Rick Schwartz and Chris G (aka Bull Shit Domains!)

Top 10 Reasons Why Domain Names Are a Great Investment 
# Domain names tell people specifically where to find you on the Internet 
# A Good Domain name presents a more professional image and can support and even build your Brand in the Marketplace 
# Domain names are unique – nobody else can own your domain name 
# Annual cost is just $10 to renew your domain name 
# Domain names can be easily shared with others via Word of Mouth 
# Direct traffic to your domain name costs you nothing 
# Search engines rank websites with relevant domain names higher 
# Domain names like any business asset can add value to your business at time of sale 
# Owning multiple domain names relating to your business can increase traffic and the number of qualified site visitors that you receive 
# Owning multiple Domain names blocks competition from entering into your space and increases the value of your business to potential buyers 
# Pound for Pound , a superior Web Address is the most Powerful form of Perpetual Advertising any company can 

Buy Questions To Benchmark Against Your Assumptions 
1. Is it easy to spell? I mean EASY! The masses can't spell. 
2. Is it easy to remember? 
3. Will it look good on a billboard or in a commercial? 
4. Will it pass the radio and SIRI tesst? 
5. Is it commercial or social? 
6. Does it mean something just standing alone? 
7. Can the domain go up in value by 100x? by 1000x 10,000x? 
8. Is this a retail price or a wholesale price? 
9. Are the other extensions taken? 
10. Does it get ANY traffic or make ANY income consistently? 
11. Is it a plural when it should be a singular? Or is it a singular when it should be plural? 
12. Will there be mistypes? If you buy a .net and build it without owning the .com how much traffic will you lose?
13. If I decide I don't want the domain anymore is it good enough to be liquid? 
14. Are there other related domains that would help or hinder? 
15. Is this the best domain I can find for the money? 
16. Can I use the money in a better way? 
17. Does it add value to your overall portfolio? 
18. Could you open a business around that domain name? 
19. Is the traffic type in or is it coming from any other way? 
20. Could you envision a large company using that domain in a national ad campaign?

FYI. Other posts that appeared here that week 12 years ago:

  • Two-thirds of US Economy is Driven by Buzz
  • Barry Diller Highest Paid Net Executive ($295 million
  • Web Video Viewing Soars To 7.2 Billion Video Clips In July
  • GoDaddy Founder's "16 Rules I Try to Live By"
  • 8 Breakthrough Ways to Bring Free Visitors to Your Site
  • Must Read: How Google can make - or break - your company

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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