Frager Factor

Tuesday, December 04, 2018

What's In A Name? Enough To Command $640 For A $25 Shoe

Today: Weed, Cannabis, Pot, Bitcoin, Branding, Naming, Names, Domain Names, Pales, Payless, VR, Scotts Miracle-Grow

A powerful vision for how a company can benefit the world–and not just stockholders–can have amazing effects on employees’ sense of mission.

What’s in a name? Payless opened a fake pop-up store called "Palessi" in a LA and invited people to the grand opening. The store was stocked with Payless shoes in disguise. One shopper spent $640 on a pair of boots.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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