Frager Factor

Friday, January 11, 2019

What's In a $350 Million Name? and.. Pot Stock Update

Today as Amazon celebrated it's 100th Million Voice Search device sale, I am reminded of our coverage and predictions for voice search going back 15 years. Yet some domainers are still pushing type in traffic and domain valuations weigh that outdated metric heavily. 

Voice controls are also expanding across other platforms, including PCs, tablets, connected TVs, cars and wearables. Combined with smartphones and smart speakers, the report forecasts the total number of voice assistant devices will reach 870 million in the U.S. by 2022 – a 95 percent increase from the total of 450 million estimated for 2017.

What’s less clear is how the companies behind today’s voice assistants, like Google and Amazon, will generate revenues from their install base. Beyond the cost of the hardware itself, most voice assistants today are provided to end users for free, though the companies may charge developers for language processing.

However, Juniper pegs advertising as the biggest revenue opportunity for voice assistants, with the expectation that ad spend will climb to $19 billion globally by 2022. The report notes that only some number of voice queries will be product searches, which means advertisers will have to “build a brand’s voice strategy around information provision as well as sales,” explains the research’s author, James Moar.

Lots of interest below.

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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