Frager Factor

Tuesday, February 12, 2019

The Apothecarium: Branding For Cannabis Retail (Paying $118 Million For Company To Get Its Name)

Type-In Explorer Dead, Cannabis branding, domain names, Facebook ads, social media and experts Bill Hartzer, Kate Buckley and Jeff Bullas

A San Francisco-based chain of luxury dispensaries is ready to light up for a major expansion after being acquired for $118.4 million. But will the  merger retain the better of the two names?

The Apothecarium, one of the country's leading cannabis dispensaries, will be snapped up by TerrAscend in a deal that includes the chain's three Bay Area locations, a cultivation and edible manufacturing facility in Nevada, as well as edible product line Valhalla Confections. The Toronto-based biopharmaceutical and wellness company will pay $73.7 million in cash and TerrAscend voting shares worth about $44.7 million.

he North America legal cannabis market hit $12 billion in 2018, posting a 30 percent year-over-year growth, according to Statista data. The United States remains in the lead with a market valued at $10.4 billion. The cannabis market in Canada was valued at $1.6 billion.

The Apothecarium raked in more than $45 million in revenue last year among its four retail locations. Under TerrAscend, it is slated to open additional locations across the country as the Toronto company leverages the Apothecarium's head start in the accelerating cannabis market.

We believe the Apothecarium is the model for operational excellence and will set the tone for our U.S. cultivation and retail expansion."

The Royal College of Art is expanding its curriculum to include more science and technology. Expect other schools to do the same.

One of the world’s most prestigious design and art schools, the Royal College of Art in London, has announced a significant expansion and new plans to integrate science and technology deeper into its curriculum. That means that the storied school’s students won’t just be sketching and modeling–they’ll also be building robots and coding machine learning algorithms.

The college marked the announcement with a video created by RCA alum Ridley Scott, which looked inside the studios of other famed alumni, including Tracey Emin, David Hockney, and Thomas Heatherwick. The U.K. government has contributed $71 million to funding the strategic plan.

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

Illustration by Tyler Comrie; Photographs by Erin Dybedahl and Hannah Mentz, via Getty Images

Uber and Airbnb were part of an early generation of tech start-ups that quickly reached $1 billion in value. The up-and-coming generation is looking very different.

By Bill Hartzer

By Kate Buckley  – Principal, Buckley Media

The type-in helper is no more!
Microsoft calls it a compatibility solution, not a browser

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