Frager Factor

Thursday, July 25, 2019

Dot US: Untapped And Extraordinary Value For American Business

Rapinoe Scores Dot Us Domain to put American exceptionalism on full display

Neustar® Selected to Continue Operating .US Top-Level Domain

@NY Times
The U.S. Department of Commerce National Telecommunications and Information Administration (NTIA) has awarded Neustar® the contract to continue operating the .US Top Level Domain (.US), the official country code domain of the United States, for up to 10 years, until 2029.

Neustar has successfully administered this critical Internet infrastructure since 2001, when the Department of Commerce selected the company to launch and manage the .US domain.

Like the United States itself, .US was built on the ideals of innovation and inclusion. Among the world’s most stable and secure domains, .US is the web address of choice for anyone with a dream to chase, idea to share, cause to champion, or business to promote. With more than two million domain names under management, .US will continue to be supported by Neustar’s award-winning infrastructure, team and experience, which is continually advancing from ongoing investment and product innovation.

Dot US is my own personal favorite domain. And one of the few dotCOM options that is still reasonably priced, and is not a crap shoot. It has unlimited potential and a solid base to grow from.

One day I got an email from a client's personal account. Noticing his use of dot US, I asked why. He replied he sees it as more personal than a Gmail address, and a sign of expressing patriotism and pride in the USA.

I already had corporate dotCOM accounts but I jumped in too. I remembered in the old days when I was out of business cards, I had a standard retort: "I'm not hard to find. I'm listed, and the only Owen Frager you'll find in the United States." So Dot US already had meaning ingrained in the hearts and minds of my network.

Now I am see Dot US everywhere, especially hosting cities, towns, and police departments. In fact, I pay my water bill, and renew my annual dog park, and beach, parking permits to a Dot US site.

Even Megan Rapinoe, U.S. Women’s Soccer Captain and arguably a national hero after the team’s recent World Cup win, uses a .US domain for her “soccer and performance training and lifestyle apparel business” at

Dot US Registration Is Inexpensive And Available If Your Dot Com Is Gone!

Patriotism and pride of place do sell in this world of ours and gives the Dot Us extension a real chance of growth.

Nicolai Bezsonoff, Senior Vice President and General Manager of Neustar’s Registry Solutions business unit said, “We are committed to ensuring that the .US namespace continues to have the industry’s most robust infrastructure and cybersecurity defense, including the highest levels of performance, resilience and capacity. We will also continue to work closely with government and law enforcement agencies to combat domain abuse, such as phishing and the sale of illegal opioids online.”

Domain junkie and Neustar executive Lori Anne Wardi recently published an insightful article on DNW about marketing the .US domain. Read about it HERE 

Check out this video above to see how businesses, families, and community organizations throughout the country are telling their own .US stories.

Some other brands using Dot US:

Zoom is a leader in video conferencing technology which this year launched a hugely successful IPO, after building a strong services and loyal brand following on its website 

FAB is an organization created “by artists for artists” to provide products and services that support people in creative fields to manage their finances. The FAB website is

Mastercard’s American corporate site with relevant information for consumers, businesses, government and partners and merchants can be found at

Established helps organizations launch new programs, projects, products or brands by supporting their strategy development and execution. Its website is  

Jess & Russ met through an online dating site in 2008 and in April 2011, Russ proposed. They built a beautiful timeline of their relationship and provided a paperless location for guests to RSVP for their wedding at

PL+US is “the national campaign to win paid family leave by 2022”, sharing resources and campaign updates at

Urban Us is a startup incubator with locations in New York, San Francisco and Los Angeles that focuses on “startups solving city problems”. More information on its approach and portfolio can be found at is a bipartisan political organization focused on “solving big, complicated problems”, particularly in the immigration and criminal justice systems. It shares a wealth of news and resources at the website

Baby & Company is a Seattle-based fashion retailer offering a “strongly curated mix” of clothing for men and women at its website is solving a problem for political candidates by creating a simple way to build and maintain a professional political website. It promotes its services at

Between is a mobile app built for sharing and developing relationships, cleverly using a .US domain to mean “us” –

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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